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Search Engine Algorithms


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3 replies to this topic

#1 kmtell

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Posted 06 August 2003 - 01:28 PM

Just curious if anyone knows of a resource that picks apart other search engine algorithms. We know how Google caculates PageRank, but what about Inktomi or Overture or Teoma? How do they get their results?

Thanks,
Karen

#2 Jill

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Posted 06 August 2003 - 03:44 PM

Welcome, Karen! :huh:

Just to clarify, PageRank is in no way Google's algorithm. So whatever you know about PageRank, is simply what you know about PageRank, not Google's algorithm. It's one part of their algorithm, and all of the major search engines have a link component similar to PageRank.

In fact, all of the engines really have very similar algorithms when they're not playing games with paid content.

They all want the same thing. (Except for Overture...they want sites who will pay the most per click.) Other than PPC engines, they all want sites that are the most relevant to the search query at hand. Make sure your site is the most relevant for the search terms it should be most relevant for, and you should show up highly in all of the search engine's results pages.

:drunk:

Jill

#3 kmtell

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Posted 06 August 2003 - 06:48 PM

Thanks, Jill. My question wasn't necessarily geared toward SEO, but just curiosity. Is it safe to assume that the other big non-PPC engines are looking for backlinks, anchor text, relevant content, etc? (Which I would guess is why the results, for my company at least, are fairly similar across the board?)

#4 Jill

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Posted 06 August 2003 - 08:02 PM

Yep, exactly! Really, it makes sense. What else would they look for that could help them judge relevancy?

:D

Jill




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