Where should one start in trying to send out press releases?? Should they research individual places or should they go through an agency??
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Where To Start...
Started by
Ddove
, Nov 30 2003 06:59 PM
2 replies to this topic
#2
Jill
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High Rankings Advisor
Posted 30 November 2003 - 10:28 PM
A couple of good places are ereleases.com and prweb.com.
Good luck!
Jill
Good luck!
Jill
#3
torka
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Vintage Babe
- Location:Triangle area, NC, USA, Earth (usually)
Posted 01 December 2003 - 12:26 AM
Depends on the nature of your business and the subject of the press release. If your business largely caters to a local crowd, your best bet would be to cultivate relationships with the business editors at the local papers, local/regional trade journals, etc.
If your news item has a strong visual component, you might want to also get in touch with your local TV stations. If you can meet their broadcast schedules, you can get some excellent exposure that way.
If the subject of the press release is something that might be of interest regionally or nationally, you could submit to one or more online distribution services.
The real trick is, you've got to be brutally honest with yourself. We all like to think that everything we do is going to be greeted with breathless anticipation by the world at large, but editors are a ruthless lot
and if they don't think your release is newsworthy, it doesn't matter what channel you choose to distribute. It ain't gonna get printed (or aired), no matter how "slow" a news day it might be.
So, target your release to the appropriate region/area/locale, develop a relationship with the appropriate editor(s) whenever possible, and make SURE what you're releasing is newsworthy. You'll have a better chance than most of getting some press.
--Torka
If your news item has a strong visual component, you might want to also get in touch with your local TV stations. If you can meet their broadcast schedules, you can get some excellent exposure that way.
If the subject of the press release is something that might be of interest regionally or nationally, you could submit to one or more online distribution services.
The real trick is, you've got to be brutally honest with yourself. We all like to think that everything we do is going to be greeted with breathless anticipation by the world at large, but editors are a ruthless lot
and if they don't think your release is newsworthy, it doesn't matter what channel you choose to distribute. It ain't gonna get printed (or aired), no matter how "slow" a news day it might be.So, target your release to the appropriate region/area/locale, develop a relationship with the appropriate editor(s) whenever possible, and make SURE what you're releasing is newsworthy. You'll have a better chance than most of getting some press.
--Torka
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