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Posted 30 November 2003 - 06:59 PM
Posted 30 November 2003 - 10:28 PM
Posted 01 December 2003 - 12:26 AM
If your news item has a strong visual component, you might want to also get in touch with your local TV stations. If you can meet their broadcast schedules, you can get some excellent exposure that way.
If the subject of the press release is something that might be of interest regionally or nationally, you could submit to one or more online distribution services.
The real trick is, you've got to be brutally honest with yourself. We all like to think that everything we do is going to be greeted with breathless anticipation by the world at large, but editors are a ruthless lot and if they don't think your release is newsworthy, it doesn't matter what channel you choose to distribute. It ain't gonna get printed (or aired), no matter how "slow" a news day it might be.
So, target your release to the appropriate region/area/locale, develop a relationship with the appropriate editor(s) whenever possible, and make SURE what you're releasing is newsworthy. You'll have a better chance than most of getting some press.
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