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I Am An Expert, But How Do I Get The Word Out?
Posted 17 April 2006 - 02:16 PM
I am new to this forum and new, kind of, to being a webmaster. I own annuityiq.com and work specifically with variable annuities, don't go to sleep on me now! I am an expert I have over 12 years experience in the financial services industry. Now I launched my site about 2.5 weeks ago, (and of course I am wondering why I am not number one in google yet cause I am the best ;-)) and I did a press release and got visitors and some sales which is good. My question is how do expand my reach and let people know I am a true expert? If you go to my site I hold nothing back and show people where they can track my record, etc, but I need more mainstream coverage. How or where do I go where I can write on my topic? I know my stuff, but am not sure who to tell it to. Any ideas out there?
Posted 17 April 2006 - 02:25 PM
Posted 17 April 2006 - 02:41 PM
But I want it now! Joke, I know, i actually do have a blog on my site and a forum. Would you be willing to look at it and let me know what you think? annuityiq.com, no hyperlink cause I do not want to spam it here. Thanks for the quick reply btw.
ewo I will check that out thank you, looks interesting.
Posted 17 April 2006 - 05:41 PM
In addition to a blog, you might want to start an email newsletter, and also hang out in forums where your target market hangs out and just be generally helpful and informative there.
Posted 30 September 2006 - 01:57 PM
Posted 30 September 2006 - 02:54 PM
Pitch articles to magazines and newspapers. Try to get friendly with local TV reporters so they'll call on you as a "local expert" for stories with a financial angle. Your first press release had some positive effects, so don't stop with just the one. Submit periodic (but not too frequent ) press releases with tie-ins between your services and upcoming holidays, current events, recent news stories, etc. Come up with a presentation or two on interesting topics related to your area of expertise, and go out on the speaking circuit in your area (check with local business organizations, chambers of commerce, etc. to see if they're looking for after-dinner speakers or people to make presentations at meeting). Podcasts. Webinars. An e-book...
Just keep in mind, branding yourself as an expert, like getting top rankings in the SEs, will take work and likely won't happen overnight.
Posted 14 November 2006 - 01:59 AM
Posted 02 January 2007 - 12:00 PM
Hope this Helps you.
Posted 18 January 2007 - 08:04 AM
Posted 18 February 2007 - 10:00 AM
Everything in this world takes time. Think of any company what so ever it may be. They build something in common. Something free and valuable that will help many in some way or the other.
Think about this thread if we give you good advice then you would thank us otherwise just go away!
Posted 23 February 2007 - 06:43 PM
Posted 28 February 2007 - 09:38 AM
We just finished a trade show and two publications are going to do a news article about our new business. Are there any trade shows you could go to to get that type of exposure?
Posted 30 August 2007 - 11:34 PM
Posted 31 August 2007 - 10:19 AM
You're taking the right approach by becoming an expert first, BTW. 8 years ago, I had gotten lucky enough times in a row that I thought I was an SEO expert. Compared to the other available experts, I probably was, but it didn't take long for people like Alan Perkins and Jill Whalen to point out how little I actually knew... so I had to go back to school and become an expert after the fact. It's easier to start as an expert.
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