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Cost Of Copy
Posted 13 April 2006 - 10:16 AM
I am in the process of building a company and its associatied web presence. One of the components that I am trying to get my arms around is the estimated cost of producing the copy for a key aspect of the site.
It is planned to have approximately 200 items that need copy produced. Each item would need maybe a page of copy totaling 250 to 400 words. The items are not "products". Each item would involve a small amount of internet research to be performed in order to write the copy.
Do copy writers typically charge by the word, by the hour, total project? I need just a ball park idea, so as to prepare my estimates.
Any ideas would be much appreciated.
Posted 13 April 2006 - 11:20 AM
The cost of copywriting is often more in the research than the actual writing.
Posted 13 April 2006 - 12:20 PM
I have done this myself to get a feel for it. It takes maybe 10 minutes to locate the information for each item. I have spent about 1 hour on each item.
The problem, obvious to me, is that I am a bad copy writer and my time is better spent doing other functions.
From my experience, most of the information researched has not been presented in a descriptive, SEO manner. My guess is that the most time would be spent actually "visualizing" the copy and then writing.
I have considered posting in the RFP section, but don't want to do that until I am actually ready to accept a proposal and have a better ball park estimate.
Any copy writers out there care to add your 2 cents?
Posted 13 April 2006 - 12:55 PM
If the actual number of pages varied much less from the original quote, I would want to re-visit the quote, or add a contingency to the per-page amount.
For a sizeable project like this, or one that's ongoing, it could be worth tackling an initial bundle of pages at a fixed rate, then go to a per-page price once the everyone knows what to expect.
Posted 13 April 2006 - 02:11 PM
Thanks for your input. I don't really think I am looking for a quote. Just a ball park. I really don't have any idea what good copy writers charge.
My wife is a writer, but not seo copy. She is a book writer. That is a much different thing. So I am just looking for an idea of what it might cost.
I hate to ask people for RFP's or quotes when I am not ready to hire. I have provided proposals myself all of my adult life and i hate to waste time when the buyer isn't really ready to have the work done.
I am pretty sure I will proceed and have the work done in the next few months. The estimate of a couple hundred pages is good. But it would be preferable to have them done in stages, if for no other reason than to spread the cost over time. Maybe fifty at a time. But contract would have to be for the total. I sure wouldn't want to not finish the project once started.
Posted 13 April 2006 - 04:00 PM
Posted 13 April 2006 - 05:09 PM
Posted 13 April 2006 - 08:28 PM
I have no idea at all what the other writers here charge.
Posted 13 April 2006 - 09:09 PM
Well are you looking for prices or not?
I'm not really keen on people posting their actual prices here.
You originally asked for "how" people price, which is fine. But people can provide you with their actual numbers by pm if you're interested in that, and they're interested in providing it.
Posted 14 April 2006 - 01:37 AM
I appreciate your honesty Limin
and wonder how many of us dare to share our weakness in public?
Posted 17 April 2006 - 07:31 AM
Posted 17 April 2006 - 07:45 AM
Why would you (or anyone) produce poor quality writing for any job?
Posted 24 April 2006 - 07:30 PM
Put it this way, if you are looking to make a sale or commission, you have to think about your potential sales, and the investment you have up front to make it happen. If you want articles and the like, yes, it is cheaper than a sales letter, but if you want people to click through and order or sign-up for services, then you need persuasion. And the best persuasion will cost you a bit more (because of the research and writing involved), but you will make more, generally.
So it really comes down to what you need and what your budget is.
Hope that helps,
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