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How Competitive Is "too" Competitive?
Posted 26 November 2003 - 07:22 PM
What are your rules when having your clients help pick out their keywords?
For example.. Everyone in my target niche wants to be ranked top 10 for "work at home" on google... Now thats pretty darn competitive... Therefore it'd be quite an accomplishment to get there.
How do you determine "competitiveness"? Is it SERP's, and how many pages of other sites are listed? Like I see all the time SEO's saying how they got their clients top 3 for result pages that include 550,000 other pages... Is that competitive?
I want to pick out the right keywords for my site, but by nature, I'm obviously picking the ones that appeal to me most, eg: work at home
So, basically... Do I have to settle for work at home based business opportunities or can I shoot for better keywords that people actually search for?
I appreciate all responses
Posted 26 November 2003 - 08:39 PM
Well, to me, if the customer wants to target a highly competitive phrase, then we'll do it. I just make sure they are aware of the pitfalls of highly competitive phrases; you may never achieve the rankings you want and when you do, don't expect to stay there.
It's much easier when I show them the relevant phrases that are getting searched on... but have little competition. If you haven't already tried it, play with the trial version of Wordtracker to get an idea of how it works.
Posted 26 November 2003 - 09:35 PM
Whatever the "relevance" percentage is, we multiply the number of searches Wordtracker shows by that percentage. So if it's 100 searches a day, and 60% relevance, that's only 60 searches a day that are worth anything to us.
Some search terms aren't very well targeted for anyone because they are vague, general, or have multiple meanings. If you manufacture windows, good luck trying to pull any traffic just for "windows."
In order to capture the relevant traffic in a case like this, you need to understand all the other words that will be used along with "windows" - target that word along with those others, and you'll pull the relevant traffic out of the sea of irrelevance.
As far as "competitive" search terms, you may still need to target them. I get realtors all the time who are afraid to target "realtors" or "real estate." Well, they probably aren't going to compete globally, but they can certainly compete in their home town. And they should, because a realtor in Peoria ought to show up when someone types "Peoria realtors" in a search engine.
Posted 27 November 2003 - 05:06 AM
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