Let's do a scenario: Someone sees my page from a keyword search, my page comes up because I'm on a PPC campaign. They click on it and go to my site.
These software programs that one uses to track these visitors, don't they implement a cookie to track his progress?
In sales it's often said that a consumer needs to see an advertisement 7 times before committing to buy. I don't know any statistics for the online world, but let's say it's similar, in that the consumer may need to come back to the site a few times before making a purchase as they're "comparing prices". Say they come back again, and who knows how many times before, but this time it's about 4 days later and they're at my site to buy, so they do.
Am I safe to assume that the tracking software I will use tracks this buyer through the use of a cookie?
I bring this up because I use a program that helps me regulate cookies on my computer. I can see all the cookies on my machine at the click of a button. Some are automatically allowed by a pre-setting. Many are automatically blocked. In fact, I'll block all cookies if I don't need them to navigate a site.
All this leads me to another question: If others regulate the cookies on their computer as well, and I don't have a clue what percentage of surfers do, but wouldn't this slightly alter the results of the conversion rates?
I've purchased eBooks before and I knew ahead of time it was an affiliate program. I could also tell the main URL of the location of the link and instead of bypassing the affiliate number, I would just click on the link to go where the item is being sold at. I presume from clicking on that link, the tracking will give that affiliate credit for the purchase I made. Correct? I know it's yes, but what if I had cookies turned off? What if I didn't purchase right away, but came back a week later and then purchased, still had cookies off...wouldn't the affiliate lose the commission because I had cookies off?
Just trying to get feel for tracking conversion rates, but trying to understand the technicals first. Your advice would be most appreciated.
Edited by Webseeker, 10 April 2006 - 08:59 AM.