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Social Book Marking & Article/content Syndication


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20 replies to this topic

#1 DJKay

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Posted 06 April 2006 - 07:28 PM

Hi Gang,

Hope you all are well.

In one of the many email newsletters I get on search, at the end of one of the articles I was browsing to see if there was any new information, the author had a link that said something to the effect that if you liked this article, click here to tag it on del.cio.us.

I clicked on the link, and it went to where I would tag an article I was interested in. I did not follow the rest of the login sequence to see if I needed to log in order for the tagging transaction on del.cio.us, but it was obvious that there was some script there that was putting in my email & calling up my name. My question is not about how it works from a coding perspective, but does this help from a link building perspective?

Following along, if one were to have one or two of these links [one for del.cio.us & one for Digg] at the bottom of every quality article or in various section of a newsletter they create, its a potential opportunity to have someone tag your article & create a link to various sections of your content. Theoretically, what is to stop you from putting them on press releases as well.

I am still trying to get my head around the whole social bookmark phenomena and how it helps? hurts? or has any impact various elements of SEO?

I emailed the creator of the newsletter, and he told me he did it himself with a php script, and he thought though wordpress had this type of type of functionality, or at least so you could program it to do such a thing.

I talked to my developer about it, and he is thinking about how it would work [his wife is having their 5th child any time now, so his mind is on other things, and he will be out for family leave soon]. But what do you wise old sages say out there?

I found this to be kind of neat [am giving away my age via my choice of words] and am secretly hoping it could help, i.e. with link building, seo, because once the scripts was written, it would just be a matter of plunking it every time after an article, press release or in various parts of a newletters

I guess the concept is like forward this email to a friend, in that it facilitates a kind of semi-viral spread of potential links to your pages. Or does it?

Best Regards,

DJKay

#2 Jill

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Posted 06 April 2006 - 07:34 PM

Yep, I have it on a few of my articles too! I figure it can't hurt. For instance, see my Buying Text Links article and scroll down to the bottom.

It doesn't appear to actually work though, or nobody's reading my articles!

I think my audience tends to be more newbie like as well, so they're probably not hooked up with delicious.

#3 qwerty

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Posted 06 April 2006 - 07:53 PM

Or no one who reads your articles is into tagging and folksonomies and Web 2.0 and all that other fun stuff. The link does work -- I just tried it.

By the way, the lastest (as far as I know) in this club is Socializer. This of it as "one link to tag them all."

#4 incrediblehelp

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Posted 06 April 2006 - 07:59 PM

DJKay check this post from Lee Odden at SEJ on the topic. It includes a link to a tool that can build the social bookmark links for you.

http://www.searcheng...nal.com/?p=3158

Very cool. I added them to my blog in my sig as well.

#5 Jill

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Posted 06 April 2006 - 09:05 PM

Oh no, I know the link works, Bob, I meant that it doesn't actually bring anyone tagging the article!

#6 DJKay

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Posted 07 April 2006 - 09:42 AM

Alright then will be fun to test it! We already have some articles tagged [linked] on various social bookmarking sites.

We are a very small company. We have an IIS server environment. I get frustrated because sometimes these new widgety things are done in PHP. I am marketer, not a person who codes stuff, although I do know a fair amount of html & can use a few different html authors.

So, I will look at the links you have provided, ask some questions and see if I can find something that works, or atleast, when my developer is back its enough information for him to beat down the trail to a solution and some code that would work for us.

Best Regards,

DJKay

#7 qwerty

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Posted 07 April 2006 - 10:04 AM

The Socialize service can be put onto Movable Type blogs using a plugin. It adds a link right next to the links for comments and trackbacks on each post.

#8 Jill

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Posted 07 April 2006 - 07:21 PM

QUOTE
We have an IIS server environment. I get frustrated because sometimes these new widgety things are done in PHP.


Doesn't PHP run on Window's servers?

#9 Randy

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Posted 07 April 2006 - 09:13 PM

QUOTE
Doesn't PHP run on Window's servers?


Yes. If the server has php installed.

#10 DJKay

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Posted 10 April 2006 - 09:31 AM

Yup, that's the nut right there---php is not installed, and there is no way I am going to get resource time to get it installed and configured for it. In our small company, the CEO is the CTO and controlls all the servers & configures them. He is just way too busy.
It took him two years to finally review our media kit so I could get it to press.

If you have any other suggestions, that would be great, but if not, thanks again for responding to my post, the information is helpful.

DJKay

#11 incrediblehelp

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Posted 10 April 2006 - 09:55 AM

QUOTE(DJKay @ Apr 10 2006, 09:31 AM)
In our small company, the CEO is the CTO and controlls all the servers & configures them.  He is just way too busy. 
It took him two years to finally review our media kit so I could get it to press.
View Post


OK then before starting any work you should get this cleared up first. Can you outsource these changes to yourself or someone else.

If they feel that marketing the website is important then either that should happen or they need to schedule time in the coming months to do it.

Like others have said I am sure their are other solutions around having to install PHP to add the book marking, but I always feel hesitant when I hear "to busy" excuse. It usually means they haven't been totally sold on the SEO idea in the first place.

#12 DJKay

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Posted 10 April 2006 - 11:30 AM

Hi,

incrediblehelp, I appreciate your comments. And certainly, this forum is what it is because everyone contributes. Info from the forum has helped me out many a time. I think its an awesome resource. Jill and company do a tremendous job. The best part is everyone really wants to help, and that is great.

I see what your saying, and I can see where that is true in most cases, but, here, my boss is sold on seo & sem. He was the one who hired me specifically to do it two years back now.

He was sold on it back then, and he is really sold on it now, especially since we have the one of the lowest cost per lead an enterprise software technology company can have. In fact, I can usually test whatever I want and get what I need. One of the main reasons I have been able to be very successful is because he gives me the freedom to do what I want & its worked.

With that said, I know my limits & I have other priorities that I am also responsible for in terms of Marketing & the company--I have the weigh all these priorities out. Since I am a senior level person here, I have other responsiblities as well. So, I would hope that you would trust me here on this.

Again, if anyone can offer any assistance in terms of IIS, microsoft only scripts or helps in this area, it would be greatly appreciated.

DJKay

#13 incrediblehelp

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Posted 10 April 2006 - 11:37 AM

DJKay let me back up. What is your original reuqest? Just adding social tagging to pages? If so you dont need PHP to do this. Just added the correct tag codes to each page.

#14 DJKay

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Posted 10 April 2006 - 12:37 PM

Hi,

We are testing it now. Thanks for all your help. If I have any other question. We are testing Socializer now.

Thanks for all your help, will report back and let you know how it works for linkbuilding in a few months.

DJKay

#15 Jill

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Posted 10 April 2006 - 05:02 PM

MaryKay, I don't really think it's a good link building strategy (as far as helping SE rankings) as I don't think most of those social tagging sites show up in the search results.

I haven't looked at it a whole lot, but I've not noticed them showing up in the results at all.




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