7 replies to this topic

[BrianR]

On my travels today, I stumbled across the site www.kwmap.com - has anyone used this?? - any comments??

Thanks,

BrianR

[BrianR]

C'mon guys - I can't believe that no-one else on the forum has a comment about this website/ tool!

Or has everyone caught Google Update Mania!?

BrianR

[Googlewhacked]

Brian,

Actually, while I have never heard of/played with this, it certainly looks interesting. I have added it to my "Tools To Check-out" list. Definitely has potential...

As a reciprocal tool suggestion, I recently discovered this and am totally hooked. (I especially love the customizable RSS feed reader...)

:dribble:

- GW

[Randy]

I'm ignoring the "Mania" personally.

Sorry, but nothing to add on kwmap.com Brian. Never seen it before so never used it. In the two minutes I just spent playing with it, kwmap does look like an interesting way to drill down from general keywords to find some other relevant, more specific ones. Maybe.

I wonder where they get their data from? The Web Search section leads me to Overture, but I didn't see any other mention of Overture. And the copyright notice indicates that all keyword lists are their property too. So not sure how much help it would actually be, other than to brainstorm a bit.

[BrianR]

Thanks, GW and Randy.

I was worried about their data source too, which is one of the reason I initially asked the question. If their data source is comprehensive enough, then it looks like a fast little tool for finding related keywords.

BrianR

[Randy]

Agreed Brian. On second glance, I guess the data source doesn't matter so much since I'll be running any new finds through the normal Wordtracker / Overture & Google keyphrase research tools anyway.

My opinion has always been that even if a phrase only brings in a measly 20 visitors per month that I wouldn't have gotten otherwise, that's okay by me. As long as the phrase is really relevant to what the site offers. According to the tracking I do, it's not at all unusual to get a 20% conversion-to-sale ratio on those really specific, lightly searched phrases. So 20 new visitors can equal as much as 4 sales per month per phrase.

One thing this latest Google update should have convinced everybody of by now is the need to target as many relevant phrases as possible instead of concentrating only on one or two biggies. Jill has been preaching this tactic forever ... ermm, well ... for the last 100 years at least. <ducks> Tools like the one Brian found can certainly help to identify those secondary and tertiary phrases, terms which can translate into real dollars with very little effort.

The proof is in the pudding... Even those few sites of mine which were adversely affected for one phrase are still doing gangbusters business. All of the "secondary" phrases seem to be pulling a lot more really good, high quality traffic than before. On average, the traffic we receive from Google free listings is actually up a good 20-30% for the month as compared to the previous month. It's just that this Google traffic is scattered out on a lot of different search phrases.

Best of all, there was no income fall off at all because I had those secondary phrases in place before the update. The gross traffic numbers are about the same, but conversions are up a good 15% in the short-term. And sales are up about 20% (pre-holiday weekend numbers). Go figure.

[BrianR]

My opinion has always been that even if a phrase only brings in a measly 20 visitors per month that I wouldn't have gotten otherwise, that's okay by me. As long as the phrase is really relevant to what the site offers. According to the tracking I do, it's not at all unusual to get a 20% conversion-to-sale ratio on those really specific, lightly searched phrases. So 20 new visitors can equal as much as 4 sales per month per phrase.

Yep - you got it in one, Randy. However the dust settles after the Florida Update, it's clear that secondary and tertiary phrases are going to be a lot more important in future.

Because my customer sites are at the small end of the scale, I've always written longer than normal page text (400+ words) so that I can optimise for two major keyword phrases and secondary-optimise for two or even three secondary keyword phrases.

As you have also discovered, the secondaries produce small numbers of high quality leads - well worth having, thank you!

Erm... come to think of it, perhaps we should keep these two posts strictly to you and me, Randy!

BrianR

[Randy]

ROFL Brian!

Too late to keep it to ourselves my friend.

Jill let that cat out of the bag loooooooong ago.