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The Two Most Important Google Ranking Factors?

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18 replies to this topic

#16 Jill


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Posted 12 August 2003 - 11:21 AM

As I mentioned in my post above, I hadn't read the article yet. Chris's comments prompted me to read it to see what all the fuss was about.

Personally, I have to heartily disagree with this:

ALWAYS provide text links for linking to your site. Avoid image links.

Google does index image links, but without any text for it to index, it won't help your link popularity rating for your important keywords.

In my experience, image links are just as effective as text links when you use the same keyword phrase in the image alt attribute.

I don't like the idea of telling people that they shouldn't be using image links as they are the cornerstone of most Web pages. They're just as effective from what I've seen. I'd want to see the author's data that shows they're not as effective, when created in a similar manner as a text link.

I also feel that the article gives PageRank a lot more credit than it deserves, but I suppose that is a matter of personal opinion.

I do agree with Chris that the piece was clearly an opinion piece based on the author's own research, and I feel that was perfectly clear. And yes, not unlike the way I write my own Advisor articles.



#17 markymark


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Posted 12 August 2003 - 01:36 PM


I think you're being a little disingenuous. While this may have technically been an 'opinion' piece; if the author claims expertise, then it is reasonable to assume that the information contained in the article will stand up to scrutiny. Unfortunately, some of it doesn't. Some of what is purported to be 'fact' is wrong.

#18 omahonydonnelly


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Posted 12 August 2003 - 04:19 PM

Just another example why this forum is so good! :aloha:

There is so much out there on SEO, that you have to find the good, reliable, resources and stick with them.

The hard part is when your client has read something like this and thinks he's right and you are wrong!

#19 markymark


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Posted 12 August 2003 - 04:40 PM

I suspect we are going to keep on going around in circles about this, so I'll bow out now with this thought: Inaccuracies do not make for good articles, whether they are proposed as opinion or as fact.

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