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Can Google Save America Online?


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3 replies to this topic

#1 robertclough

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Posted 24 July 2003 - 04:46 PM

http://news.com.com/..._3-5053461.html

Some Wall Street analysts expect Google will become a major contributor to AOL's online advertising revenue after it cycles through its spate of bad dot-com deals. But questions remain about whether Google's commercial search business will help AOL out of its hole as quickly as Overture rescued Yahoo and MSN.

#2 Haystack

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Posted 24 July 2003 - 05:03 PM

AOL could make some serious cash syndicating Adsense ads onto their member homepages rather than the untargeted banners they currently use.

#3 Matt B

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Posted 25 July 2003 - 05:07 PM

I saw an ad on TV the other night that Yahoo is partnering with SBC to offer Broadband ISP service.
Anyone think Yahoo may be eyeing AOL as a puzzle piece to compete head-to-head with MSN?

Yahoo as an ISP would certainly go a long way, as they already have an established portal. AOL also has a license to IE for the next five years, so they could potentially bundle a Yahoo Explorer with the ISP.

just some random thoughts on a friday afternoon . . .

#4 Haystack

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Posted 25 July 2003 - 05:42 PM

Anyone think Yahoo may be eyeing AOL as a puzzle piece to compete head-to-head with MSN?


Yahoo seems to realize the only way to keep people on your site is to provide the quality services rather than forcing subscribers to use a proprietary version of the web. Bundling quality services under the Yahoo brand can lead to more revenue per user but it only works if the services work.

So while Yahoo's moves may resemble things being done at MSN or AOL, there are still some significant differences.




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