Are you a Google Analytics enthusiast?
More SEO Content
Click Fraud Issue Growing- Emarketer Article
Posted 13 March 2006 - 11:14 AM
A note to anyone who does think they have been the victim of click fraud.
1. Always report immediatey - by phone if possible
2. Send over all the evidence you have straight away
3. Follow it up
4. Reexamine what you are doing PPC wise and see what you can change to reduce the risk (Geo targeting, different keywords etc)
We did all this and are still going strong - but we now accept that click fraud is part and parcel of doing business online and we factor the extra costs in.
Is this the case for anyone else?
Sidenote: Even after all this it still happened again but on a smaller scale - by then we were using a very good agency who has good relationships with the search engines we were using - result - refunds in no time!
If you are a bigger advertiser it might be worth getting some professionals on your side - just a thought.
Posted 16 March 2006 - 09:05 PM
So if someone has a decent web site to use in application and it gets the nod, that person can use the ad tags on other sites, pseudo-directory, scraper pages and even those worthless ones showing different Adsense format all over the page.
If Google has been able to ban sites from appearing on search engine results pages due to cloaking, hiding text, etc, the same, if not greater, effort must be exercised on Adwords/Adsense since this is a service paid for by advertisers.
Posted 16 March 2006 - 11:26 PM
The old banner networks that paid on click-throughs, that relied on page displays, etc., were frequent targets of click-fraud and view-fraud campaigns conducted by those networks.
DirectHit and any other search engine using click-throughs to gauge "quality" or "popularity" of listings were also subjected to these kinds of fraudulent campaigns.
The IP addresses are randomized and the bots doing the clicking spoof user agents and other information.
I seriously doubt even Google will be able to put a stop to a practice that predates their service and has evolved over the years. They are well behind the curve on this technology.
Posted 12 July 2007 - 05:22 AM
The staggering statistic that hit us is that on some days click fraud is as low as 20% of traffic, but, today for example, click fraud hit 93% of traffic on the site (one particular spider, in the US - sprint.net, hit us between 11pm last night and 2am this morning).
We often see click fraud in the 30 - 40% range. I hope my twopenneth is of interest...
Posted 12 July 2007 - 10:35 AM
Since it uses genuine traffic the clicks will appear genuine and undetectable to most people. The millions of advertisers getting screwed for a $ a go would not be in a position to query the fraudulent clicks, the unwitting person used to instigate the fraud would not notice the small delay and the SE would find nothing malicious in the traffic; the only thing that could be followed would be the money, but I doubt that any of the SE would be interested in looking too hard when they would be getting their cut from the practice.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users