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Is The Yahoo Directory Worth It?
Posted 19 November 2007 - 03:30 AM
What I am saying is that some businesses are just not ever going to have thousands of links because there is no substantial online community that are interested in their products/services.
Take de-leafers for gutters. Its a big market. Most home-owners will hire one once a year or two. Many potential customers may go online to look for this service. If they are big enough, I would consider them agreat client, one I can really help generate a good reliable stream of new business.
But, most companies doing this are not going to go and do crazy things like crossing the Atlantic in a VW Beatle or get sued by Microsoft. Top 100 lists and 'Leaf Busting Myths debunked' is a little silly and luckily their competition is probably not doing it. Yes, you can create some useful information like 'how often should I...' 'Safety tips etc. -but lets face it: The site experience will be pretty basic. - As it Should Be A 60 second browse and (hopefully) a phone call.
Now (BTW i haven't cheated by checking), I am willing to bet three chickens and a donkey that most of the sites that show up in prime real estate when searching for 'de-leafers for gutters', 'gutter cleaning houston/melbourne/london/whatever' are going to be sites with a link from yellow pages, from their mom's uncles shop's site, some sort of busines directory and that's it. Maybe we'll have some 'as seen on TV' Gizmo promo site.
Now say your client is one of these. IM is an excellent source of visibilty for these guys. Cost effective, reliable, perfect.
If I have the distinct pleasure of landing a de-leafing client, I am not going to recoment they start a blog. or bait links. I am certainly not going to charge them to be told they should "create excellent content" "become an authority in their field" or some other over-generalised SEO truism.
If they are getting some traffic with only these links, I will recomend a few quality directories (Yahoo being foremost on this list) some content additions (without being silly), site accessability, content & link anchor changes targeting the right keywords- no need to get fancy. I will also (because we rarely sell just SEO) try to make sure the site does its job at making the most of these visits. In this case a yahoo Directory listing will be worth it. Yes the direct traffic is usually negligable [i]but when you have no links you feel the link juice difference.
Posted 19 November 2007 - 04:18 AM
Now, it may cost them a bit more than $299, but it will also generate more qualified traffic when done properly and generally for a long time... and you seem to suggest that anyone (ANYONE, any website, any industry) cannot get to these pages without 1,000's of links? - I must disagree.
Great content AND marketing is not an SEM truism - Some of what you are stating is misleading IMO and that is assuming you do not work for Yahoo!
Posted 19 November 2007 - 06:36 PM
Yes, this type of client is relatively easy to achieve SEO results for. That is why I gave it as an example.
What I am saying is that a YahooDir listing will help them in doing this. YAhooDir listing would help this type of client get organic traffic. It is worth something to them, because in the context of a business class without the potential for many (or any really) organic links, such a link is a pillar in its very meagre backlink portfolio.
This is in contrast to say- Microsoft, for whom a Yahoo Directory listing is not worth anything.
Posted 19 November 2007 - 07:12 PM
That said, you did sort of convince, me that there could be some value for certain site, that were a bit more competitive (and perhaps more national in nature), but it really would need to be a case by case basis. I haven't run across too many sites I'd bother with it for, although there's one potential client I was talking to who is a whole new started with VC funding, and for them, I'd recommend it. They will want all the exposure they can get once they go live.
Posted 19 November 2007 - 07:47 PM
I think recall an article in your newsletter (Jill) or something talking about in-house vs consultant SEOs. An interesting point was the different potential scenarios that consultants encounter. For some sites, they are large corporations with news & supplier/customer many links already pointing to them. Worrying about Dmoz/YahooDir etc. making some flat article submissions that will sink into the darkest parts of the internet's archives and such is completely silly. It's like attacking guantanamo bay with a canoe. On the other hand working on PR manipulation (link structure optimisation to some) spiderability, keyword targeting etc. is extremely effective at leveraging those assets (the links and authority).
In other industries, (like gutter cleaning probably), a Yahoo listing may be one of only ten good links to your site. That may be all you need for the basic backlink portfolio to start getting spidered and ranked, especially if your competiion only has ten. I can definitely imagine a de-leafer in London acquiring 10-100 customers a day from IM efforts, something most SME's wouldn't scoff at.
It seems like you (Jill) assume that every site is a BBC.com (or at least something similar to former described site) waiting to happen. IE a YahooDir may be worth it when the site is new, before it matures, gains authority and hundreds of Natural links. This assumes that it will.
But in my experience, the world of IM is full of industries where there are just not many natural links. Just like these clients (like the latter described site), probably will not have many or any links to anything else in their industry. BTW, the activeness of an online community is not really an indicator of monetisability (is that a word?) or search volume - These are serious, profitable campaigns that are part of serious, profitable businesses.
Posted 19 November 2007 - 11:45 PM
No, Nethy. That's not what I'm saying at all. What I'm saying is that most sites don't need authority or hundreds of natural links. (Nor a Yahoo directory.)
A handful is generally fine for most sites.
Posted 03 January 2008 - 04:54 AM
Buying link from yahoo may not have much of effect. One webmaster pays 299$ and other work hard for achiving genuine and ethircal SERP, which one should expect better results, over night submission to yahoo or constant hard work for months??
Posted 03 January 2008 - 03:58 PM
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