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Is The Yahoo Directory Worth It?
Posted 28 February 2006 - 01:06 AM
I feel like I am being ripped off though because i don't receive any traffic from the directory. Is it really worth it to pay the $299 annual fee? Can anyone offer advice on the effects of being listing or not being listed in the Yahoo directory.
Posted 28 February 2006 - 01:16 AM
I'd like to think that search engines would put a lot of weight on a link that's very specifically targeted and, because of the annual fee, pretty much indicates that a given site isn't some fly-by nighter, but that doesn't seem to be the case, at least not right now.
Posted 28 February 2006 - 01:30 AM
Posted 28 February 2006 - 04:45 AM
The yahoo directory has lost it's relevance because:
1. I dont see many Humans using it to search anything.
2. There is no favourite treatment by SE for a yahoo directory links
But I wonder why people are still ready to pay that huge sum of money to Yahoo? I think that is the Brand Value - people are more likly to pay to a big name rather then pay for small name but more working companies..?
Posted 28 February 2006 - 08:16 AM
Buit that doesn't mean they don;t end up there
But they don't dislike them either
really, it all comes down to budget. $299 out of $1,000 for one link is a lot. $299 out of a budget of millions isn't a heck of a lot, and a nobrainer IMHO.
Posted 28 February 2006 - 01:27 PM
$299 is $299 regardless of your advertising budget... Only a fool would throw money around without doing their homework... It all comes to ROI. If being listed in the Yahoo directory generates $299 or more worth of business than its a good thing. Its hard to calculate the SEO value of a Yahoo listing. I know one thing for sure, I have received "0" visitors from the Yahoo directory in the past year.
Posted 28 February 2006 - 02:49 PM
Posted 20 May 2006 - 06:25 PM
Posted 20 May 2006 - 08:28 PM
$299 / 0 hits = infinite cost per hit.
Anything you get zero links in one year seems to be throwing good money after bad.
Posted 21 May 2006 - 05:42 AM
Posted 21 May 2006 - 08:51 PM
Actually Chris, That's not completely true. Yahoo is a cloaker.
You are probably thinking about this:
If you go to this page, you will see that all the links are redirects, for tracking purposes.
Look at the same page as Google sees it (ie, from cache):
You will see that Yahoo cloaked the page and fed one with clean links to Google, which then pass on PR.
Those guys. Where is a white hat when you need one? Maybe someone should report them...
Edited by mcanerin, 21 May 2006 - 08:58 PM.
Posted 21 May 2006 - 08:56 PM
Hmmm. Yahoo sells links with no traffic, and who's value is only PR, and then cloaks to make sure PR is being passed on...
Good thing their motto isn't "don't be evil."
At the end of the day, though, I just don't think the link is worth it, and neither would most black hats. You can get very nice directories for an average of $40 a pop. Given a choice between 7-8 directories and one, for the same price, it's a no brainer for most people.
I would only buy that link if I'd already got all the other good ones available and had some money left over. And maybe not even then.
Edited by mcanerin, 21 May 2006 - 09:21 PM.
Posted 21 May 2006 - 09:12 PM
So, according to Matt Cutts, they should be putting nofollow attributes on 'em!
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