Writing Keyword Rich Copy
Those involved in creating gateway pages often tell me that it's an oversimplification to say that you can put search engine friendly text on your actual Web site's pages. They claim there's a difference between good copy for search engines and good copy for visitors to their site. Therefore, there is no other choice other than using gateway pages. In my opinion, that is simply not true. Good marketing copy can be written that sounds great, has calls to action and also utilizes keyword phrases. There's definitely an art to it, and you have to be a good copywriter, but it most definitely can be done. (See Heather LLoyd-Martin's terrific article explaining how to do it.) I cannot stress enough how crucial keyword-rich copy is for search engine success.
The link to the 'terrific article' is broken.
Is it still timely?