What is your experience with national TV publicity for your site? I think it's probably one of the best non-internet forms of publicity. My site has been on Good Morning America, Dr. Phil, and Geraldo Rivera. I'd say that Good Morning America gave me the most traffic of those three. I'm hoping to get on Oprah soon and my publicist is working on trying to get some more stories.
EDIT: The site in my sig is not the site I've gotten publicity for.
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National Tv (good Morning America, Dr. Phil, Etc)
Started by
alexplank
, Feb 26 2006 01:47 PM
13 replies to this topic
#2
Jill
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Posted 26 February 2006 - 02:03 PM
Alex, perhaps you can share how you managed to get featured on those shows. Sounds like it could be helpful to the other forum members.
#3
projectphp
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Posted 26 February 2006 - 07:20 PM
A site I work with got on the largest national nightly Current affairs show, with the l;ine "the best bargains in Austrealia" and the traffic 9am the next morning killed their server. Nothing is better than that sort of PR, nothing.
Of course, it lasts abouta New York minute, so you can't hope for too much ongoing traffic if you don't capture people there and then, but it sure is a great short term bost in traffic.
Of course, it lasts abouta New York minute, so you can't hope for too much ongoing traffic if you don't capture people there and then, but it sure is a great short term bost in traffic.
#4
randfish
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Posted 26 February 2006 - 07:27 PM
SEOmoz got mentioned on a Canadian TV news show a couple weeks ago. I only find out from the referrals from the link on the show's page. It did not seem to send a lot of traffic from the area, but I think that's context-induced. It really depends on what they say about you (and the size of the audience).
#5
projectphp
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Posted 26 February 2006 - 08:00 PM
And their perspective. Slashdot really helped th beginners guide for Rand, but I bet a story on Geriatric diapers would not have got as much traffic (unless the words "well funny" were added).
In terms of a mention, it is basic advertising: an in context mention aimed at an audience with a deep interest is the goal. A mention of an SEO article on Slashdot is eprfect, as is a mention of a sit with teh caveat "best bargains" on a show watched by price sensitive families.
In terms of a mention, it is basic advertising: an in context mention aimed at an audience with a deep interest is the goal. A mention of an SEO article on Slashdot is eprfect, as is a mention of a sit with teh caveat "best bargains" on a show watched by price sensitive families.
#6
Randy
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Posted 26 February 2006 - 08:27 PM
My experience is similar to the above.
It's good for a short-term traffic burst. It doesn't last long though.
On the other hand, from the brand building and trust building side of things, making a nice prominent mention on your site of something like As seen on NBC's Today Show etc is very cool. And does have a positive effect if used well.
It's good for a short-term traffic burst. It doesn't last long though.
On the other hand, from the brand building and trust building side of things, making a nice prominent mention on your site of something like As seen on NBC's Today Show etc is very cool. And does have a positive effect if used well.
#7
projectphp
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Posted 26 February 2006 - 08:34 PM
Another benefit, and one that not enough sites do well, is to link to positive articles / mentions about yourself in quality press. That way, you can start to dominate the 10-15 spots on a SERP for your name, as well as build brand confidence.
Being mentioned far and wide has many useful benefits, and maximising them can be extremely useful.
Being mentioned far and wide has many useful benefits, and maximising them can be extremely useful.
#8
meta
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Posted 27 February 2006 - 06:39 AM
QUOTE(projectphp @ Feb 26 2006, 09:34 PM)
Another benefit, and one that not enough sites do well, is to link to positive articles / mentions about yourself in quality press. That way, you can start to dominate the 10-15 spots on a SERP for your name, as well as build brand confidence.
Being mentioned far and wide has many useful benefits, and maximising them can be extremely useful.
Being mentioned far and wide has many useful benefits, and maximising them can be extremely useful.
projectphp,
Could you please explain this in a little more detail? Are you suggesting adding outgoing links to articles?
#9
Randy
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Posted 27 February 2006 - 08:51 AM
Well, I'm not ProjectPHP but yes is the answer.
I've used this one myself. Make a mention on your own site that you've been featured on some national tv program. Link over to the article, which hopefully also has a link back to your site. I tend to have these open in a new window just in case.
It helps across many fronts, especially with brand and trust building for your site.
I've used this one myself. Make a mention on your own site that you've been featured on some national tv program. Link over to the article, which hopefully also has a link back to your site. I tend to have these open in a new window just in case.
It helps across many fronts, especially with brand and trust building for your site.
#11
projectphp
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Posted 27 February 2006 - 06:19 PM
Exactly, a press page!
I never get why people are frightened of outgoing links. People will link to any crud site in the world in the hope it will help their PageRank, but they get positive, free press, and they won't link out. Why?
Unless your business isn't, that is unless you have no business but rather a "turn SEO traffic into $$" business with ads the revenue source, providing positive reinforcement of a business is huge.
I never get why people are frightened of outgoing links. People will link to any crud site in the world in the hope it will help their PageRank, but they get positive, free press, and they won't link out. Why?
Unless your business isn't, that is unless you have no business but rather a "turn SEO traffic into $$" business with ads the revenue source, providing positive reinforcement of a business is huge.
#12
alexplank
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Posted 27 February 2006 - 07:48 PM
You mainly have to have something unique enough that the TV stations will want your opinion on a matter. It's not so much getting the press interested in the site as making the press realize how your site is relevant to a story that will bring them more viewers and as a result, more advertising money. If you don't have a unique site or at least a site that appeals to the general population in some way, you're going to have little to no chance
Sometimes you don't try to get the press; it just happens. If you have a really cool site, sometimes they'll find you--I think that's probably rare. But a lot of times you need to try to get the press interested. For instance, when I interviewed bittorrent creator Bram Cohen, only a couple hundred people would have read my article the day I published. I decided to go out on a limb and submit the story to Slashdot. To my surprise, they accepted the story and I 1000s of visitors and new forum regulars because a lot of people from the slashdot viewer demographic also fit my site's targeted demographic.
If you send out press releases with controversial headlines like "children abused in schools," that kind of thing will get local papers and sometimes national papers interested. But you have to have some sort of reason to be talking about children in schools. Your site does need to be relevant to the subject of your press release For instance, if you run a site geared towards survivors of spousal abuse, you could make a release that presents the abuse in a new way-- usually a controversial way.
Most of the time your efforts will fail but the more you send out the more of a chance you have of getting picked up.
One of the times one of my forum sites was in the press, was because of a horrible tragedy involving one of the members of my site. The LA Times somehow figured out that this guy used my website. (The guy also posted to Somethingawful.com and tons of other forum sites but they didn't find that out until he was old news).
I could have refused interviews with a lot of the papers but I used the guy's death to raise awareness of how my site is trying to help kids who are bullied in school. A lot of people decided to join the site when they heard what we were doing to support these children.
And local media is great too! I have a lot of people concentrated in certain parts of the world because I was in the newspaper or on the radio there. But over time these local people start to tell their cousins who, in turn, tell their friends and your audience no longer concentrated in one state, or one country, or one continent.
Sorry I took so long to respond. I didn't realize people would want to hear about my experience so I had to think about what I should write. I hope this helps.
Sometimes you don't try to get the press; it just happens. If you have a really cool site, sometimes they'll find you--I think that's probably rare. But a lot of times you need to try to get the press interested. For instance, when I interviewed bittorrent creator Bram Cohen, only a couple hundred people would have read my article the day I published. I decided to go out on a limb and submit the story to Slashdot. To my surprise, they accepted the story and I 1000s of visitors and new forum regulars because a lot of people from the slashdot viewer demographic also fit my site's targeted demographic.
If you send out press releases with controversial headlines like "children abused in schools," that kind of thing will get local papers and sometimes national papers interested. But you have to have some sort of reason to be talking about children in schools. Your site does need to be relevant to the subject of your press release For instance, if you run a site geared towards survivors of spousal abuse, you could make a release that presents the abuse in a new way-- usually a controversial way.
Most of the time your efforts will fail but the more you send out the more of a chance you have of getting picked up.
One of the times one of my forum sites was in the press, was because of a horrible tragedy involving one of the members of my site. The LA Times somehow figured out that this guy used my website. (The guy also posted to Somethingawful.com and tons of other forum sites but they didn't find that out until he was old news).
I could have refused interviews with a lot of the papers but I used the guy's death to raise awareness of how my site is trying to help kids who are bullied in school. A lot of people decided to join the site when they heard what we were doing to support these children.
And local media is great too! I have a lot of people concentrated in certain parts of the world because I was in the newspaper or on the radio there. But over time these local people start to tell their cousins who, in turn, tell their friends and your audience no longer concentrated in one state, or one country, or one continent.
Sorry I took so long to respond. I didn't realize people would want to hear about my experience so I had to think about what I should write. I hope this helps.
#13
meta
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Posted 27 February 2006 - 07:59 PM
QUOTE(Randy @ Feb 27 2006, 09:51 AM)
It helps across many fronts, especially with brand and trust building for your site.
I'm all for it for general business reasons, but I'm confused by the comment that it would leading to dominating SERPs. If the idea is that publicizing your success would cause people to view you as an authority and link to you, that I can understand. But is there some other SEO concept that I'm missing?
#14
projectphp
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Posted 27 February 2006 - 08:22 PM
I think you are confusing SEo with business goals.
Search for any brand name, and what comes up? In many cases, negative press just below the company itself.
ipod is the classic example. About 6th:
How does one combat that? Linking and promoting positive stories is the best way. There are 10 free results, and any one site can only rank for two. Why let thr other eigth spots be taken by either a competitor or by bad press?
Surely it is better if, after your business shows one and two, to have an article by a well known and established news site praising you. Or to have an advertorial show.
This isn;t about your site doing better, it is about ensuring that good publicity about your business is what shows.
Search for any brand name, and what comes up? In many cases, negative press just below the company itself.
ipod is the classic example. About 6th:
QUOTE
iPod's Dirty Secret - Neistat Brothers
Protest video describing authors' concern over battery life. Also includes
information on battery replacement programs.
Protest video describing authors' concern over battery life. Also includes
information on battery replacement programs.
How does one combat that? Linking and promoting positive stories is the best way. There are 10 free results, and any one site can only rank for two. Why let thr other eigth spots be taken by either a competitor or by bad press?
Surely it is better if, after your business shows one and two, to have an article by a well known and established news site praising you. Or to have an advertorial show.
This isn;t about your site doing better, it is about ensuring that good publicity about your business is what shows.
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