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Training For Seo?
Posted 05 August 2003 - 08:26 PM
My question is this, does anyone else run a small SEO that is a one man shop? That is what I am doing now and having great success at it, but I would like to hire some web designers to do some SEO. Have any of you had success at hiring and then training someone to do SEO form scratch. I would think the best way to learn is through self teaching. I live in Ohio which is not a hotbed for SEO experts.
Thanks for any input in advance.
Posted 05 August 2003 - 09:14 PM
I edited your sig file slightly so it would fit on two lines.
If you are good at teaching, definitely hire someone to work with you. I think a college student who knows html and is willing to learn would probably be a good way to start.
You can also partner with other SEO's to trade referrals or do subcontracting.
Posted 05 August 2003 - 09:35 PM
You may want to check around - you may be surprised at the number of SEO's in Ohio. Danny Sullivan even commented on the numbers from Ohio at the last Boston Conf. . .
I live in Ohio which is not a hotbed for SEO experts.
Also, your best bet for hiring and training an SEO is probably best evaluated by how you want them to work. If you want simple "grunt work" coding, them someone with a good knowledge of HTML will suffice. If you are looking for more marketing, copwriting and analysis, then obviously, you would need a much more in-depth skill set.
Posted 06 August 2003 - 12:22 PM
Posted 07 August 2003 - 11:00 AM
Posted 08 August 2003 - 09:20 AM
We learned pretty much zip about SEO, and after designing a site for a customer, he asked me to optimise it.
So my summer project has been to educate myself, and I discovered I love it.
Everybody and his dog are now self styled web site creators (good and bad, knowledgeable or not), so I decided to specialize. This forum has been a godsend.
I now have a potential client (still have to do my pitch next week hopefully) who designs sites and wants someone to SEO.
My problem is how to bill. So I think I will create a new topic about this.
See you there.
Posted 08 August 2003 - 09:28 AM
I started by getting a job at a website a few years ago doing data entry. They were interested in having someone learn how to do "search engine indexing" and not had much luck hiring out any companys to do it, so they asked me to basicly just read some forums an hour a day and meet with the webmaster every week and just discuss what I learned. Slowly that evolved from me doing it just an hour a day, to be doing it half of my time, eventually to that becoming my full time job.
Yes, I just get the feeling that most of us are self taught and their is no easy way established to teach SEO properly. I think this all goes back to everyone conducting their SEO business differently. I guess it would be like asking Emeril to teach me how to cook exactly like him.
I think most people will agree in saying that search engine marketing is really not that hard, but for me it took about 9 months of just casual reading information to finally get that hunch, the one that gives you the ability to read something and say "wow, thats something worth trying!" or "man thats total bs.". There is so much information out there, the key is just sifting the good from the bad, and if you do not have someone training you directly it can be difficult.
If you are trying to learn it yourself, you are correct being self taught is really the only good way to learn IMO. If you are trying to hire someone to learn it for you, just look for someone that has the desire to learn and I think you will be fine, just be patient with them and give them ample time to learn.
Posted 08 August 2003 - 11:19 AM
“You can also partner with other SEO's to trade referrals or do subcontracting. “
Yes, there are lots of “us” free lancers around the world that can do both SEO and web site design and coding. To some of the one-person shops such as mine we take the overflow of other shops as subcontractors on a per project basis. This keeps us busy without having to do the overhead thing of attracting customers, shock of all shocks, some of us understand that selling services is not our forte but putting good solid sites out or optimizing sites are where you shine.
“Also, your best bet for hiring and training an SEO is probably best evaluated by how you want them to work. If you want simple "grunt work" coding, them someone with a good knowledge of HTML will suffice. If you are looking for more marketing, copwriting and analysis, then obviously, you would need a much more in-depth skill set.”
I also suggest checking “the letting go thread” as well. Good points on handling the difficult task of letting others perform their functions without stifling their own way of doing things and still getting a quality product out the door for your customer. The SEO (marketing, copyrighting, analysis included) and coding can be done in a manner where you are the final arbiter of what gets shown to your customer and with the right timelines involved the sub-contractor or hired hand will have the project in on time and under budget if there are no snags along the way. The snag unraveling becomes your chief function when dealing with the sub-contractor or the hired hand allowing them to produce which in turn allows you to generate more customer contacts that then feed your sub-contractor and hired hand. Love that cycle that keeps everyone working at their tasks that suits them best and give the customer base good solid quality at a price that is reasonable for the effort exerted.
“most of us are self taught and their is no easy way established to teach SEO properly”
Yes, I would agree with that comment. Many have come from such diverse backgrounds that just being in this forum gives you a panorama of different methods to approach concepts and ideas. That allowed to have an exponential effect on how a person will put a project together using techniques that up till a week ago may not have been known or just hazy enough to not try. Then you read a comment or article and the light goes on bringing you another angle and/or tool to use to make yourself better.
Welcome to the forum and good luck in finding those sub-contractors or hired help to make your customers happy.
As always YMMV
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