Are you a Google Analytics enthusiast?
More SEO Content
Link Baiting Our Future?
Posted 19 February 2006 - 07:52 PM
Posted 19 February 2006 - 08:00 PM
That's a really, really good point!
So what's really the difference between what you want to do, Rand, and basic a PR/Publicity campaign? That's pretty much what I would call it and do call it. Well, an online publicity campaign. Although I don't have the foggiest idea of how to work the Web 2.0 world, like you seem to be able to do!
As for other terms, I remember many years ago...probably in the late 90's when the phrase viral marketing was pretty new, John Audette from i-Sales fame was trying to find a new phrase for viral marketing. I forget exactly why he didn't like that one, but one of the alternatives that were brought up, which I always liked was "wildfire marketing." (You know...it spreads like wildfire.) I can't remember if that one or some other one was chosen to try to promote, but as you can probably guess, none of them caught on and viral marketing stuck with us.
Would wildfire marketing fit what you're doing, Rand? If so, it would be totally cool to revive it!
Posted 19 February 2006 - 08:34 PM
I think that a lot of the confusion and issues with any of these startegies are based around who we assume will be the recipient of the advice. Joe Schmoe's B2C shoe store won't probably benefit, but Joe McGoe's PageRank selling site most certainly will.
No advice is universal good or bad, and caveat emptor.
|I was thinking of starting a store and calling it caveat emptorium. Think it will take off, cause the name sure sounds like ideal linkbait to me!|
Also, Can we have a "slightlyofftopic" bbcode Scottie?
Posted 20 February 2006 - 12:39 AM
|What, you want the "slightly offtopic' to be outlined in pink instead of red or what?|
Posted 20 February 2006 - 12:41 AM
I just think sometimes a point is only slightlyofftopic. Not drastically, but ever so slightly.[/slightlyofftopic]
Posted 20 February 2006 - 12:51 AM
|[degree=very]Don't make Debra have to split this thread again....|
Posted 20 February 2006 - 03:14 AM
Nope. It's magnet marketing. You're not counting on the silent masses to spread the word for you, you're shouting from the rooftops, "HEY! LOOK HERE!" You're not allowing or encouraging people to reuse your stuff, you're packaging it in such an incredible way they will be blitzed into link-zombes who simply point their visitors your way. You do the marketing, they don't.
This will become Neon SEO, sending out plasma blasts of carefully selected new and unique quality that will create a footprint for any SEO who handles it.
The rush won't be to find the Next Great Idea so much as to promote it and monetize it.
The abuse will come from the marketing, not from the ideas.
Link baiting's purpose is not to generate sales, it's to generate traffic to the bait site. Hence, by definition, it does not replicate the viral marketing strategy.
Posted 20 February 2006 - 11:21 AM
Ron's example of Hotmail is the oldest viral marketing campaign I know of (at least on the web), but anything you send to a couple of friends, who then forward it to a couple of other friends (why am I suddenly thinking about washing my hair?) is viral, whether it was intended to market something or not.
So linkbaiting (or Rand's practice of good linkbaiting -- not intended as a proposed official name for it) is still a form a viral marketing.
Posted 20 February 2006 - 11:36 AM
The "viral" part, after all, refers to people's tendency to pass on anything they think is interesting and useful in the body of their emails.
How many jokes do you receive from friends and relatives, and how many links do you receive from them to jokes on the Web? I'm sure everyone receives an email that says "Click here for a great joke" now and then, but I know darned good and well that I get tons of jokes from my sister-in-law and a few friends who like to pass on that stuff.
The content passing is the viral element. The link-passing is not. That's the cornerstone of viral marketing. You give people something to hand out for you, the electronic equivalent of flyers and fluffy toys. It could be an eBook, or wallpapers, or calendars, or discount coupons, etc. They go and distribute the stuff for you.
Link bait is Web content that only gets distributed from the server to the browser, and it's depending on people linking to it on their Web sites.
That's the difference.
Posted 20 February 2006 - 11:43 AM
The viral element is the way the message is spread, not the subject being marketed.
Posted 20 February 2006 - 11:56 AM
Linkbait works well because it describes the aim of the content well - creating content that is a "bait" for linkers, rather than just for qualified traffic, shoppers, users, etc. - you're specifically targeting the link-savvy and link-capable. Maybe "Linkbait 2.0", since the linkbait is targeted towards the web 2.0 movement and the bloggers, social taggers and viral tech sites on the web... Of course, that name sounds terrible, but it is an accurate description.
Wildfire marketing is a cool name, but it strikes me as very sensationalistic without containing the essence of the tech lingo that's such an intricate part of what's going on. If I were an offline marketer, I'd say it's perfect.... (thanks much for the idea though, Jill).
Posted 20 February 2006 - 11:58 AM
To me the first leaves a nasty taste of some sort of trick and the second leaves a nasty taste of a computer getting infected. That's not to say that both aren't pretty darned accurate, but in the grand scheme of things where normal people are going leap to conclusions based upon the name of something.
Posted 20 February 2006 - 12:11 PM
Keep in mind that viral has been around longer than the internet. Those shampoo commercials I alluded to weren't viral themselves, but they described the process within the fiction of the ads: I told two friends, and they told two friends, and so on, and so on, and so on...
Posted 20 February 2006 - 12:12 PM
|Michael Martinez is the greatest, smartest SEO in the whole Michael Martinez SEO community.|
-T. Kravitz, Ohio
However, I'd like to point out that the power of testimonials has been implemented in a variety of formats.
|Working with Michael Martinez has changed my life! It was worth every penny I spent!|
-R. Moniker, Texas
In my opinion, the method and form of the testimonial are what distinguish the various types of marketing.
|When I think of Power SEO, I think of Michael Martinez. He is humble, self-deprecating, funny, and is always right when he's not wrong.|
-K. Forme, San Francisco
Click here to pay me $19.95 for Michael's Splendiforous Expert Power SEO module today!
Posted 20 February 2006 - 12:17 PM
|Paypaled you $20 MM... Keep the change|
I'm really stumped for a name actually - no one in the office has any good ideas either. Maybe it's too early (west coast)...
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users