QUOTE(Debra @ Feb 18 2006, 01:21 AM)
Sorry, no. The name is new, the concept isn't.
Actually, the concept is
new because it is now gift-wrapped in a brand-new shiny package that says, "Here is another formula for success that no one has touted before."
It's not just the name that is new, it's the encapsulation of the concept in a formulaic buzzword that is new.
This is exactly how SEO gets stranded on the sand bars of buzzwords. People look at what inspires the buzzword and say, "Hey, I've been doing that for years!"
Yes, they have, but they haven't been doing it in a formulaic fashion.
Now Rand, whom I respect very much, is only taking on clients who have something buzzworthy. He has adopted Mike Grehan's Winneristic approach to SEO: don't take on anyone doomed to failure.
Rand's client base will probably have few if any future Sandbox problems, because he's applying Mike Grehan's well-established principle of only working with people who are the cream de la cream.
Unfortunately, that means that our superstar SEOs are more like cookie-cutter SEOs who just happen to use only the best quality pre-made cookie dough, who only use the most up-to-date computer-timed ovens, and who only use the most intricate and expensive cookie cutters.
They turn out some darned impressive cookies. Most people won't ever turn out those kinds of cookies. They won't have the right kind of ingredients and tools. But Rand and Mike don't have to be master chefs because they've got the latest Super-Cookie Whizmaster in their kitchens and not everyone else has paid their $50 to get one of the last packages in inventory.
Don't get me wrong. There is much to be said for using the same recipes, ingredients, and ovens over and over again. Would you want your favorite pizzeria to suddenly change ingredients right before you walk in for lunch? Of course not.
But standardization increases productivity for anyone who is willing to settle on it. And what a high quality SEO like Rand Fishkin or Mike Grehan can use, so can any quality SEO use -- and that includes the spammers.
They will use linkbait, they will automate it, they will paint it up, they will slap it out faster than Mom and Pop, and they will abuse the tar out of it just like they have abused the tar out of so many other things.
And the day will come in the not-so-distant future when people will start posting articles in forums that begin with:
"I'm looking for some high quality linkbait. I want to target the X,Y,Z community and use the linkbait to build a great new site that introduces innovative ideas and concepts on a regular basis."
And the standard replies will be variations on:
"You and everyone else, Buckwheat. The line starts back there."