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The Power Of Page Rank
Posted 19 November 2003 - 06:58 PM
I optimized the site for this term, and started building links. Another friend added a link to the site from his site (page rank 5) using the 3 word phrase as the anchor text. This link was on his index page, and was the only instance of this phrase appearring anywhere on his site.
Within 24 hours the site who gave us the link was ranked #8 for this 3 word term, despite the fact that the term doesn't appear on his site anywhere else, and the site is only slightly related.
Meanwhile, we've added a ton of great & optimized content to the first site, with no results yet...we will see.
Anyway, in this case it is obvious that Pagerank strongly trumps the content.
Posted 19 November 2003 - 07:50 PM
If your optimized site isn't indexed (or stabilized in the index) it won't appear for that search term. The fact that a single instance of the word has caused a PR5 page to rank highly for it says that this term isn't very competitive.
Give your site a chance to be crawled a few times and the links to it updated and you'll likely be at the top.
You are probably also aware that Google's algo seems to be doing some strange updating right now so that could be an issue as well.
Posted 21 November 2003 - 11:39 AM
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