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Length/amount Of Content Per Page
Posted 19 November 2003 - 11:39 AM
I have tended, from a usability perspective, to separate out distinct topics to their own page. I use bullets whenever appropriate to speed perusal, and I tend to keep paragraphs shorter. The result of all this, I believe, is shorter, smaller pages that are more focused, have better clarity, and are easier to read/peruse (and hey, quicker to download!). Yes, a user has to click to read the whole shebang, but I'm not talking about a single article broken up into three parts, rather distinct topics being covered separately. I thought this was a smart design, but now I'm not so sure.
I felt I'd seen the pattern before that a longer page outweighed a shorter one, but with the latest Google shake up, it seems even more true. In some cases (I certainly haven't done any exhaustive surveying), the content is not only worse, it's simply not there, but a few words have it ranking higher than another page simply because instead of three paragraphs, it has seven.
With how difficult it must be to have an algorithm determine quality content, do you think length is receiving a lot of weight? Too much? Am I just imagining this? (Very likely could be!)
Posted 19 November 2003 - 02:03 PM
I don't know how much length plays a part- I've seen short pages rank higher than long pages and vice versa. And... I don't think this recent update has settled yet.
Posted 19 November 2003 - 02:39 PM
Every page has a perfect length depending upon what it needs to get across. Finding that perfect length means you've "optimized" it!
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