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What To Do About Pages Indexed With Old Pricing?
Posted 14 February 2006 - 09:39 AM
I have set up a Google site map to index us regulary, Yahoo spiders us right behind Google. Here is the issue:
We regulary run sales on items, and the sale price gets indexed. When the sale is off, we change the price back. But the old index sometimes shows the sale price. Now even though the customer clicks on the link and can CLEARLY see the item is not on sale, they complain that they want the sale price because they read what was indexed.
Please tell me how to overcome this objection? We have the same problem with Froogle, it takes 2-3 days to upload new prices.
Can we put a disclaimer that "Prices subject to change" or something? Do you have any resources to help me please???
Posted 14 February 2006 - 10:17 AM
Posted 14 February 2006 - 10:32 AM
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This is the actual yahoo result, and the cached page as of right now says $199.00 but the price is $274? So what should we do? And can we put a disclaimer on our website?
Thanks a million Jill,
Posted 14 February 2006 - 10:34 AM
The only thing I can think of to do is to move the placement of the price so it's not near the search phrases people use. This will make it less likely to show up as the snippet in your description at the engines.
Also, are you using a Meta description tag? You might be able to better control your description that way as well.
Posted 14 February 2006 - 10:44 AM
In this situation, someone searched for "weller wd2" which is a common phrase. And I have set up Meta descriptoin tags without prices.
I think if we take off the price or at least move it away from the item, that will work. I also need to submit a Yahoo site map to get indexed more regulary.
Thanks for your insight!
Your the best Jill,
(I love your newsletters)
Posted 14 February 2006 - 11:06 AM
Alternatively, if your current price is often dictated by sales, a cut-off date near the price will both warn searchers and can often increase the strength of your call-to-action once they get to the page. Changing it to $199.00 until March 1 at once informs and also heightens urgency.
Posted 14 February 2006 - 12:12 PM
I will implement that in our next promotions!
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