7 replies to this topic

[papabear]

My site, huge as it is, highly ranked as it is, comes up in W/T results for associated keywords, but, it claims to have 54 competitors.
How is this possible?
I have over 1200 pages indexed on the WT listed search engines, does that have anything to do with it?
Frank

[DanThies]

Frank:

Can you clarify this a bit? You used Wordtracker, and one of the search terms shows 54 competing pages? For which search engine? MSN?

[SearchRank]

Well, how competitive of an industry are you in? If you are in the mortgage or travel industry, I could easily see how you could have 54 competitors. As DanThies said, "Can you clarify this a bit?"

[papabear]

sorry about that lack of clarity.
What I am trying to say is,
I do a wordtracker indepth search for keywords, related keywords, etc.
anyway, in the results, amoungst the keyword/phrases list is the name of my company listed right along with the other keywords, as if it were a keyword.
This is not that unusual for this site because it is by far the biggest site, business in the industry, online. The company name comes up also in Overture results too. I was told by Overture that the site was so popular that it came up in related searches.
As in the co. name is synonymes with those keywords.
Like if you searched for Cola, and the Coca Cola Company would come up, like that.
All keywords show a competing number, well by my company name it has 54, so what I was wondering is, since the site is so massive and has so many high ranked indexed pages, with the company name on them, are the competition numbers actually my other pages with my company name on them?
Hope that made sense this time.
By the way, when I say highly ranked I mean for example that the site is in the top 5, organically, no ppc, with anywhere from 2000 to 35,000 competitors for more than 20 keywords of this weight.
I could be wrong calling the site highly ranked but it would seem to be doing well.
I just wondered who my own competitors were?

Thanks for your help!
Frank

[Jill]

Papabear, your site can't come up in WordTracker, that's an application to find keywords and phrases. Are you thinking about WebPosition?

Jill

[papabear]

Yes, in word tracker.
Think of it this way. Say you own the coca cola bottling company. When people search for coca cola, you come up in the searches because, your name is a keyword in the search, as in my case, and your business is so often thought of when that keyword is searched, your co. name comes up, and people search your company name that often. Competitors actually try to get away with using my co. name on their sites in their text and meta tags as a keyword.
I guess no one can answer this question.
Well, thanks anyway, I do appreciate your efforts.
Frank

[DanThies]

It's not his website that shows up, it's the company name. Just like "Jill Whalen" shows up on Wordtracker.

Frank, I assume you're leaving Quotes On, to do an exact phrase search in your competition reports. That will show how many pages have that phrase on them, for regular search engines. So the 54 results could very well be your own pages.

For MSN you'll probably see how many Looksmart listings they came up with, which is usually a small number, and the reason why I asked if you were looking at MSN results.

[samt]

Why not just go to a search engine, and search for your company name, and see what comes up? If it's 54 pages of your site, cool, but if not, then you'll see exactly who the competition is. But really if you're that branded, it could legitimately happen. For example, I've never in my life said 'hey can i have a facial tissue', it's always 'pass me a kleenex'. Or, tons of people say 'xerox that for me' when they want a copy made. Now if I were a copy machine site, even if I didn't particularly sell the xerox brand, I might just work the word into my copy a little bit, to catch all those people who search for a 'xerox machine' but don't actually have a particular brand in mind.