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Does Clicking On The Link Actually Matter?
Posted 08 February 2006 - 01:57 PM
I had a meeting with a couple of the uppities here at work about our reciprocal link campaign. Here are the questions we have now:
1. Does clicking on the link ( on their site) help? Make a big difference? - beside the potential for a new customer that is.
2. Does the link on both sites "count" if is a couple of pages in? (As opposed to the home page?)
3. Any ideas of where to put the link? They shot down an "affiliate page". My idea was to place them on the home page under a "useful links" header, unless the company was specifically doing biz in a certain state. One of the uppities mentioned that if we put them on the home page why couldn't we charge them money?
thank you for any input
Posted 08 February 2006 - 02:05 PM
Where the link is located in your indexable HTML code (with respect to page layout and page organization across your site) should not matter. If the search engine can get to and index the page with the link, the link should be good.
Some pages, having accrued many more links than other pages, may be considered more important and therefore their links may be more helpful than other pages' links.
Despite what you may read on the Web, there is no way for you to know or even guess whether a link is a good one. You just have to look at links as ways of building visibility and increasing traffic and they may also help with search engine rankings.
As far as clicking on links go, if you use Google's Personal Search service, they supposedly track your click history to help refine your future search results. Google and Yahoo! (and I think also MSN and Ask) have also been seen to randomly track click-throughs on main search results but it's not so clear what they are doing with the data.
Posted 08 February 2006 - 02:16 PM
Does clicking on your link at someone's site help what? How is it a potential new customer if you're the one clicking on it?
Again, does it count for what? It will be harder for a person to find, if that's what you mean, so you will probably get less traffic from it.
You should link to recommended sites where ever it makes the most sense on your site. If you have a page about shoes, it might make sense to have a "Have you thought about socks" link to go with it, which links to your sock partner.
The idea with any link on your site is how you can make it the most helpful, and how does it make the most sense?
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