Long time no post, I've been quite busy and things have been great (enjoying a quick little stint as the #2 site on Yahoo for "web design" )
BUT- there's trouble in paradise...
My most important site, fell from #1 to #2 for [it's phrase] (ok ok I know, #2 is soooo bad right?) - well it kinda is considering 240 people rely on me to bring in business. I already milk the PPC too
So here's why this novel is in the [url=http://www.highrankings.com/forum/index.php?showforum=10]link building forum[/url].
I have been doing the right things for SEO-ing my sites (creating content, getting links from pretty much anybody who will do it- mixing up some recip, some one way, some paid, etc), generating articles and distributing them, occasional press releases through PRweb with a link if it makes sense, a daily blog with new content every day, etc - all pretty white hat standard issue good SEO. I lost my spot, and one of my CJ affiliates is moving up the ranks faster than one could even imagine (he's already #5 for this *very* competitive term)- so I started doing some research and found some things that are killing me.
This guy (nice guy BTW) is associated with [name of site removed as per [url=http://www.highrankings.com/forum/index.php?act=boardrules]Forum Rules[/url]] (.com if you want to see the site) - tough to find info on them, but they sell links. After doing some prodding, I found *tons* of sites that this guy sells links on. Some very spammy, some very reputable (newspapers and all), but in all TONS of sites. Hard to fathom for a site that I can hardly find info on can be so plugged in and have such wide reach.
I did more research and found one of my friends' sites (link exchange experts) is advertising with the same peeps. He came out of nowhere and is ranking for phrases like "buy links" now. Bear in mind, this guy knew little at first, and is now right in the thick of it. There are a ring of sites he is connected with also showing up in the same spots. These sites are not exactly shady, but they are higher risk than the sites I run, and their networks touch the riskier verticals like gambling and the like. They do neat link tricks like popping in directories into other sites. They all have tens of thousands of backlinks now too, out of nowhere, and not just from the popping in link directories.
So, now I am talking to my guy from [the company] to buy some links, seems to be effective as all get out. Pricey links with all the old school selling points - high PR, home page, run of site, etc - stuff I haven't been paying much mind to because I have been mostly targeting relevant links with good success. I buy links sometimes if they are good advertising opportunities, but didn't really look for expensive high PR stuff. I looked for relevant sites and paid only a tiny bit of mind to PR (I'd check it to make sure it wasn't a crap link from a brand new site).
Moral of the story- seems to me that I can rank a lot more if I slip into the link world a little deeper where the people are using their wit to develop neater strategies than the good ole standards. I am nervous to start getting into these circles tho, because my site cannot fall. Too many people rely on me. At this point, my research is starting to get difficult. I can't find all the connections... I can use link survey and stuff to find everybody's links, but how can I find out who is who and where the potential hazards are?
I need to get out there more, and get a little more advanced, but I can't push it to the point where I may hurt my company. These guys are up to something, and it works like I can't believe. I understand most of it, but some of it is getting past me. Anybody have any idea on how to connect the dots so I can find out who is who, how it is getting done, and if it is safe for me to enter these uncharted areas?
If you've read this far, I owe you a dollar at the next SES conference I attend lol
[Removed your phrase and type of site for your own good. - Jill]
Edited by MCP, 27 January 2006 - 08:12 AM.