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Posted 24 January 2006 - 07:22 AM
I am wondering about the cost/benefit of making a print version of what is available online. I can bill it out as The Homeowners Guide To Bathroom Remodeling, a valuable resource for the remodeling curious. Does this carry more substance or cache' than the online availability of the same articles? I would make it available for free upon request.
Of course then I am paying postage and printing, maybe $1 for the customer to come to my site and fill out a form. This is a lot more expensive than I am paying now for someone to click my site. But if it helps the close ratio then that is an additional benefit.
This would presumably make it more valuable for customer advocates to post links to my site as they help each other through the process on the remodeling bulletin boards.
I can also buy a list of new movers in the Chicago/Milwakee metro areas on a weekly basis and mail them copies. The value in limiting distribution initially is the savings on shipping for local customers.
Any thoughts on how to market this? A $10 value, yours free for clicking here?
Posted 24 January 2006 - 01:30 PM
Posted 24 January 2006 - 02:03 PM
That said, I like the idea of mailing a hard copy to new movers. Particularly if you can segregate the list by people who have moved into established neighborhoods as opposed to those who might have purchased newly constructed homes -- the idea being that somebody in a newly built home is probably not in the immediate market for a bathroom remodel. But in any case, I think that's potentially a good idea.
Might even want to consider including a coupon for some sort of bonus item or a "welcome to the neighborhood" discount or something. Most of them won't take advantage of it, but it will potentially generate some goodwill and memorability for you.
Posted 24 January 2006 - 05:51 PM
Concur is an official US EPA term used during this CERCLA clean-up process at Fort Sheridan.
Have you all looked at my articles? Do you think they have enough depth to be useful? I am thinking of another one on the choice between hiring a contractor, self contracting, and do-it-yourself.
Let me know if you have any good ideas for other articles. I still have not gotten my first installment of the illustrated how-to series. That is a different freelancer though and he is in med school.
This is fun, writers work pretty cheap. Except the really good copywriters, they charge more but Karon is worth it.
Sales are booming all the sudden. I have contractors from all over the country taking multiple units. I think they come to me from the magazine ad, not through SEO.
I am glad I met you all. One of you is going to have to volunteer to help me in my pro bono pursuit though. Or, as my professors say I may have to call on someone. I am putting in a mess of hours everywhere right now. And my final semester of law school to boot.
p.s. My Survey Monkey survey (375 out of 2,700 responses from customers who bought in the last year) says a lot of my customers are building new and self-contracting.
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