QUOTE(Shane @ Jan 26 2006, 05:29 PM)
I did consider that. However, if they "fixed" the spelling for me behind the scenes, then these two things would have been true:
- They would have returned way more than 800 pages, since the search would have returned all resume writng pages and all resume writing pages.
- CareerBuilder's page would have shown up somewhere in the results for resume writng before the test since it did show up in the results for resume writing.
Neither of those were true, though.
They don't have to fix anything for you behind the scenes. All they have to do is associate one word with another. And, no, they don't have to return any specific number of pages. They can return a random number of pages every time.
I can get over 600 results for "resume writing"
from CareerBuilder's Web site today.
I can't tell you when those pages first appeared on CareerBuilder, but at least one bears a 1999 copyright date
, for what it's worth.
Now, if you point a link at CareerBuilder with the anchor text "resume writng", and if Google knows enough to suggest "resume writing"
in your search results for "resume writng", how do you show that your test validates 1 link for "resume writng" as making a significant difference?
Today, I get 475 results for "careerbuilder.com resume writng"
And look what Google highlights for the one of the top ten listings (I don't do screen captures, so the results may wiggle because of the ongoing update process):
resume writung: new resume writung here, about resume writungCareerBuilder.com Jobs - The Largest Job Search, Employment.. ... resume ritung - resume witung - resume wrtung - resume wriung - resume writng - resume ...
resume-writung.resume-writing.new.aabto.com/ - 8k - Cached - Similar pages
Hey, "writing" appears in a URL, and Google pays some
attention to URLs, although most of us (including me) feel that it's not a very significant factor in their relevance algorithm.
A little further down, another listing has both "writing" and "writng":
Here you will find more items under this Employment Category81 free resume and Job search workshops, including Cover Letter Tips, ... Cover Letters Writng Services. Cover Letter Writing plus resignation, reference, ...
www.canada.christfamilies.com/display1. asp?Category=Employment&item=Thank%20You%20Letters - 150k - Supplemental Result - Cached - Similar pages
To be honest, vetting a test you performed over a year ago is impossible. But my point is that you cannot simply pluck an expression out of thin air, create a single link, and then assume that it's the link which causes the change in rankings. Google certainly knows that "writng" is a mis-spelling for "writing". And (today) they clearly have data on at least one page that uses both "writng" and "writing" in its indexable text.
There is no way to know how much (if at all) Google's under-the-hood stuff affects the search results when one more piece of data is associated with a Web site that already has a LOT of data associated with it.
You're adding a feather to the top of an already huge pile of feathers. All feathers carry some weight, even though it's largely negligible for each feather. Add them all together, though, and you'll eventually cross a threshold where your collection of feathers tips a scale one way or another.
How do you show that the scale didn't tip because of the collective weight of all the feathers in your test?
You made no provision for that.
Hence your test is invalid.
I assure you, Shane, this has been tried many times through the years. Everyone makes the same mistake. You have to look at ALL the data, not just what is visible in the results of whatever queries you run.