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Need Help With An Upcoming Press Release
Posted 21 January 2006 - 05:40 PM
I am assuming this is newsworthy enough for the major media here in Chicago and I have a few ways to contact several of them.
I also want to send out a press release on this but I have never looked into this before. Where should I look on the web to release this kind of news story?
p.s. I am accepting volunteers who will help me with this.
Posted 22 January 2006 - 12:18 PM
2. Use ConstantContact or other newsletter service that provides tracking of recipient activity. Send your press releases this way so you can tell who opens them, reads them, and clicks on the links inside (link to your site for more info).
3. Get on the phone and call the reporters who read your message and click your links.
4. Repeat above steps 3 times.
This is very labor intensive, but will produce results. I used PRweb for a while, but gave up because of poor results.
If you want to use a newswire that is a bit more effective, try http://www.primezone.com/
Posted 22 January 2006 - 01:03 PM
Posted 22 January 2006 - 04:07 PM
I ask because filing suit in federal court against the Army is pretty serious business compared to a lot of the news releases I saw about e-companies coming out with a free guide on how to buy products similar to theirs. Not that I won't be doing similar things myself for the profit side of my interests :^D
I would like to get picked up by some publicity before the Army comes to get me.
Posted 23 January 2006 - 12:01 AM
The free PR services are ok for linkbuilding, and not much else.
Posted 23 January 2006 - 03:26 PM
I don't mean "A Letter to the Editor" type of letter (although I've never tried that). Rather, find out who is in charge of those kinds of stories and send them a letter.
Sometimes, I find that local media Web sites offer News Tip forms that get some action.
Online press releases are over-rated.
The free services won't get you newspaper stories, although their premier listings are usually crawled by the news search services (news.google.com, news.yahoo.com, news.altavista.com, etc.).
People do read those press releases, by the way. But they are primarily casual surfers looking for news.
If all else fails, hire a publicist, but do it before you go to press.
Posted 23 January 2006 - 07:27 PM
Posted 23 January 2006 - 07:53 PM
The Sierra Club has been in and out of this issue but right now they are out. At this point I have invested 10 years into this issue generally. I am in my third year of law school and have spent the last two summers working on researching the various environmental laws and the geological literature to get to this point of filing suit.
I am being represented by my law school's environmental law clinic and I do a lot of the research through the clinic. Basically I am both the client and the researcher.
So at this point, I feel like it is my issue because I have been the prime mover and have invested so much time into it. I would love to have them sign on in support but I would not be willing to give up my position as lead plaintiff. Being the plaintiff I get to decide how far to take this. And I am willing to take it quite far. Having the Sierra Club as the lead, for example, they may decide to give up at the district court level if we lost the first round.
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