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Start A Blog For Content Or Place It All On Site?
Posted 22 January 2006 - 02:15 PM
I have mine offsite mostly because it feels tidier/ more logical; 'Here is the site (official), and over here in the blog are my my thoughts on it (un-official, off-the-record, informal)'
... 'course it could just be the sign of a Gollumesque split personality
Posted 23 January 2006 - 09:58 AM
You see ... if we create a blog, then for that good content, some other sites will link to the blog. Only then from the blog we can have links to our site and I guess that will improve our rankings.
Why go through this trouble if we can have a section 1 link away from the home page with the same content we would put on the blog and thus have other sites link directly to the main home page or better yet to the internal CONTENT pages.
This will show google that the site has some interesting info since people are linking to the internal pages???
What do you think?
Jill .... I see you're not a fan of this topic .... haven't hear your input ;-)
Posted 23 January 2006 - 10:55 AM
I don't think it's all about how to best impact your SEO/rank on this one. You might drive yourself batty!
My two cents (again ).
Posted 23 January 2006 - 11:22 AM
Concerning using it as a CMS system ... I'd only consider that if I had total control over it as an app on my own domain. In otherwords, I would not want to have my entire site dependent upon a blogging service / site remaining viable. Services fold overnight, and if you have coded your entire site in a way it is dependent on an outside resource, then you no longer have control. I don't know how wordpress or others work, so I may be totally off base.
Posted 23 January 2006 - 11:55 AM
Writing posts for blogs can be great fun as, being less formal than most business sites, blogs give you a chance to play around with subjects that you can relate to your business in some way but which sometimes might appear a bit frivilous if actually on your site. You can also use a blog post for topics that are in the news at the moment (these can get lots of hits). As an example, I managed to relate to my service (in a round about way) the plight of our poor whale in London as this was a major story over the weekend here in the UK.
Looking at my blog stats, my blog gets many more visitors than my site does from people who have entered a search phrase that has nothing directly to do with my business (which is very focussed and so most site visitors are actually looking for my service - but I have lots of competition too). This means that, such visitors took the time to check out my blog even though it is usually fairly obvious it isn't what they were looking for, and I am getting the word out about my service in a different way (where there's no competition). Just as people learn about new things from content they happened upon, rather than were looking for, in a newspaper or a TV programme, the blog can spark an interest in potential new customers (or they may pass it on to friends who could be interested).
It can seem a big committment to post to a blog regularly (I aim for 3 or 4 new posts a week) but, if you get into the habit of jotting down ideas for blog posts as they come to you, you can build up lots that won't take long to turn into good, short posts when you have the time. I like to do a few at a time and add them to my blog, scheduled to be published over a period of a week or two. Then I can get on with other work, knowing there will be regular 'fresh' content on my blog every few days. I intend to also soon 'recycle' some of my blog posts as articles too.
Posted 23 January 2006 - 12:01 PM
Interesting. Does it help to have a "corporate site" for serious visitors and a "public interest" (blog) site for those just tangentially interested in your topic?
I could see the blog functioning as a big net to bring in visitors, and only move the relevant ones to your corporate site. There is a definite cost to interacting with prospective customers, so profitability may depend upon encouraging good leads while discouraging bad leads. Do you put contact information on your blog, or only on your corporate site?
Posted 23 January 2006 - 12:13 PM
My own feeling is that, as it often takes several visits to a website for people to actually decide to purchase/join (whatever), the more ways you can get them there (i.e. if some of your blog posts show up in searches along with pages from your main site), the better!
Posted 23 January 2006 - 12:24 PM
Since the install-it-yourself option is open source, and it's all done in PHP, you actually have access to everything and -- if you've got the tech chops -- you can change pretty much anything you like. But what's there, particularly with version 2, seems to be fairly comprehensive. So far, I've only had to play around around with various themes and templates to get the on-page presentation to work the way I'd like.
What I like is that I can have a "blog" and what appear to be regular-old static pages, all generated by the same back-end program, all taking advantage of the easy admin interface to update/edit/create new content.
Posted 23 January 2006 - 12:36 PM
Posted 23 January 2006 - 01:03 PM
That's because I'm quite sure I've already commented on this topic in one or more of the other threads we have on the same topic.
IMO, it's not an SEO issue. The decision should be a business one based on branding and marketing and what would work best with your plans in that regard.
If you want an answer as to what would be best for the engines, either way has its own advantages and disadvantages which in the end cancel each other out to make pretty much no difference!
Do what is best for your company's situation. Any other decision you will regret later on.
Posted 23 January 2006 - 01:52 PM
It's just that I know we won't be able to put new content every 2 weeks and since our site is a "Service selling" site, I wouldn't want to take our visitors too far away from the site.
So maybe it is better to have all this content in a section no more than 2 clicks away from home page.
For SEO, I think that having links point straight to the site because of that content is better than creating a blog, working for the Rank and only then trying to link to the home page to share the joy.
Tell me if I am way off.
I think few people misunderstood my topic ...... My question was not whether to have the blog on the site or host it separately.
The question was if we produce content .... is it best to create a blog and post that info there OR ... create a section on the site and post content on the site?
I think this would make a difference with SE.
Posted 23 January 2006 - 04:46 PM
Blogs can be treated as separate sites, or they can be incorporated with an existing site. Your differentiation, that of posting content as a section of your site versus posting it in a blog, is a false distinction. There's a third option -- setting up a blog as a section of your own web site. A "blog" is simply a style of web page, not some special separate entity all of its own.
Most of the blog software I've seen has strong internal linking built in, and the software makes it easier to update content. More content -- if it's useful and not just a bunch of worthless fluff posts-for-the-sake-of-adding-content -- can be useful.
But you can create strong internal linking and update your content regularly without using blog software. And you can use blog software to create a bunch of static, "normal" web pages if you want. Blog software is just a tool. Whether that tool produces useful output depends on the skill of the person wielding it, not on the tool itself.
It does not make any difference to the SEs whether you use blog software to create pages on your site or not. They aren't in the business of telling you what content management system to use. What they care about is the result -- what's on the pages, the links pointing to the pages, that sort of thing -- not what technology was used on the back end to create those pages.
Whether you format your content as a "blog" (i.e. relatively frequent posts, arranged chronologically, with comments from site visitors) or use blog software to publish "normal" web pages -- or both -- makes no difference. What will make a difference is the quality of the content, and the links that point to that content.
The "blog" format does at least appear to be better at attracting links than standard pages, probably because the trackbacks and pings and all make it easier to for others to post links to the blog pages. And with RSS feeds, you make it easier for your site visitors to keep up with new content.
However, all those things can be implemented without "official" blog software, if you've got the programming chops and the desire to roll your own for whatever reason. Again, they are not a special characteristic of "blogs" alone.
It's not the software you use to create your pages; it's the content of the pages and the quantity/quality of links pointing to them that will make the difference.
As to whether you create your new content in blog or "standard web page" format, that depends on how vigilent you want to be in moderating the comments, and in how much time you've got to devote to the task. As to whether it should be integrated with your site or standalone, that depends on how you plan to use it.
In other words, do what's best for you. Do what's best for your visitors. Do what's best for your business.
Edited by torka, 23 January 2006 - 04:51 PM.
Posted 24 January 2006 - 08:54 AM
But, the question on our side now is not whether to use a blog software or do it ourselves.
Question is .... whether to use a blog with a separate URL and only link to and from it .... or simply have a HTML section on our site with all that content.
If we go with the blog then anyone who links to the blog ... the blog gets the PR not the site because the URL for the blog is different.
That was my whole concern. What do you think?
Posted 24 January 2006 - 07:35 AM
Remember that pages get PR, not sites. (And PR doesn't make nearly as much difference in actual rankings as most people believe.) The only disadvantage to putting the blog on a separate domain is the aging delay that Google applies to new domains. Other than that, you can link to a separate domain just like you link to a separate directory.
Posted 24 January 2006 - 07:48 AM
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