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Posted 22 January 2006 - 12:51 AM
Well the newsletter idea sounds good in theory but I know I will never keep up with it. Maybe 1 or 2 issues will get out before it falls hopelessly into my to do file. This is another reason I am paying to have articles written rather than doing it myself.
I am also not sure what the lifetime value of my customers are. They come to me when they are either in the planning or execution stages of their remodeling project. Once the project is done are they really going to want continuing newsletters from me?
Everything else you suggested I have implemented. Thanks.
That is good to hear, thanks. I just noticed a startlingly large amount of my traffic in the last few days is coming from the About.com link to my article that they are framing. I cannot see any traffic coming from the half dozen different ezines I published this same article to. I guess that answers my question if they are anything more than linkubators.
Are there other places like About.com that I should target?
Posted 22 January 2006 - 01:05 AM
Getting an article linked to on about.com is certainly a fabulous start though! Nice work. If you want to sort of "blitz" the Internet with your articles, you could start submitting them to places like Article Announce. I do submit articles through there even though many of the writers there can't write to save their life. One site I actually quite like is ideamarketers.com. This one requires payment to get full access to their article database but writers pay nothing to be a member and submit their work. This might give you a more targeted audience ...
Perhaps research to see if there are any blogs or forums that welcome articles/syndicated content ... there is an online niche for everything these days. Are there industry sites or hubs that might want do-it-yourself advice and articles for distribution to their members?
The reno industry is pretty hot right now, so I imagine there are some good online resources for net savvy baby boomers looking for ideas (and places to spend their increasing disposable income .
Not sure if this answers your questions? Let me know.
Posted 22 January 2006 - 01:28 AM
I was thinking about places like About.com where the site is an accepted expert on certain topics. Maybe About.com is the only such large scale place like this and I am spoiled now.
I know there are a bunch of smaller do-it-yourself sites on the internet catering to my specific market but they already have how-to articles (although the way they are written is not very easy to follow) as their main draw. The articles tend to be long winded in order to chop them into segments and display more ads. The nice thing with the interiordec.about.com is that my articles are related enough but also different enough where they are unique content for them. On many of these smaller sites they would be redundant material.
There are some small sites focused less tightly on the how-to rather than the design aspect where I think I would like to talk to them about running a series of my articles. This seems more complimentary. But they are small sites and I wonder if I would be helping their fledgling operation more than they would be helping me. Or is it the more the merrier?
Posted 22 January 2006 - 04:17 AM
I think that article distribution does not create major issues of duplicate content. How the SEs differentiate between articles distributed around the web and "real" duplicate page content, I have no idea. But there was a thread discussing this topic here about a month ago where a lot of us who use articles as an Internet marketing tool had not suffered from dup. content issues as a result.
Things seem to be changing with the article duplicate content issue, although it is difficult to measure I do feel that there has been a recent improvement with the SERP showing less duplicates. (There are still duplicates but you used to be able to get two or three pages listing the same article, I don't see that anymore).
However, I don't think that this is either a 'penalty' or a bad thing. Search engines have always tried to filter out duplicates from the results, at the end of the day if one copy of the article is returned that should be enough, having several entries for the same article was obviously good while it lasted for the author but not for the searcher.
It would be good if you could always rely on the oldest copy being returned as that would allow you to publish it first on your own website before distributing it out to a wider audience, but that would probably be far too simplistic for what is obviously a very complex problem involving a load of factors; and also does it really matter which version people read as long they read it?
You can pick and choose where your article is published in an attempt to maintain a certain quality or you could play the numbers game and also distribute the article to hundreds of article databases, (they seem to be growing like triffids).
Using very conservative numbers as an illustration say you submitted an article to the top 100 article distribution databases and assuming your article was then taken up 10 times, so it is re-published across the web 1,000 times and each re-publication is read by 10 people that is 10,000 people who have read the article.
Articles can be used to benefit one or more of the following objectives, create brand awareness, generate traffic, establish a reputation and help in link building.
In reality a good article will be picked up considerably more than 10 times, and re-published on many niche websites that could in turn attract quality traffic.
There are a number of services that offer to take the leg work out of submitting, but as to whether you can trust any of them that is another thing.
Posted 22 January 2006 - 10:20 AM
I think this is where you need to focus, rather than general article distribution or general directories.
Find sites where your target audience would be browsing, and if you can get articles or links from them, it gets your site out there in front of them. That can ONLY be a good thing!
There has to be millions of home improvement and redecorating sites online. Start visiting them and start building a relationship with their owners/webmasters.
Posted 22 January 2006 - 10:43 AM
What Jill said above is very important, and works in ways you may not notice at first. Think about it like this...
How did About.com become such a trusted source for the engines, webmasters and users? They built a very good reputation which then turned into very good brand recognition. Many in the SEO world would call this building Authority, which is the goal you should be aiming for.
The general concept may seem like a lot to shoot for, and it certainly doesn't happen overnight. But if you're looking for it you see it over and over and over again. Look at Jill's site and the reputation/respect it has for example. Jill has spent years building this reputation with users, other webmasters and the engines. She's republished all over the place. She's linked to from all over the place. It's easy to see why the engines consider her site to be a reputable
When push comes to shove it's these sort of reputable --or authoritative-- sites that get an advantage. IMO it's one of the main factors the engines are trying to guage when sorting out which sites should rank where.
Does it take a lot of hard work and time to build such a reputation and gain such recognition? Yup, it does. There really are no shortcuts. However if you keep putting out quality and consistent information it'll eventually happen all on its own. I've seen it happen time and time again.
All you have to do is:
- Start. You can never get to the end if you never start.
- Make sure you maintain your quality levels for your articles.
- Keep getting the word out about your resource.
- Have the sticktuitiveness to make producing good, helpful articles part of your long-term plan.
Posted 22 January 2006 - 12:35 PM
So, as Randy says, it will happen. Just takes lots of time and patience and sweat!
Posted 25 January 2006 - 01:30 PM
I've submitted a number of articles that I expanded from my blog entries to article directories. And I've placed bids on the best of them to ensure they appear on one site's home page. I've received special reprint requests for the two articles I promoted in this way. One is being reprinted in an offline magazine and another is being included in a compilation-type ebook.
What quality of results I'll get from having my articles reprinted in those ways remains to be seen. But they represent exposure to over 10,000 people whom I wouldn't necessarily have had a chance to build credibility with otherwise.
Posted 25 January 2006 - 04:01 PM
Posted 25 January 2006 - 06:46 PM
If you're talking about About.com then you have to go to the relevant section and find out who the editor is, and contact them by email or through the site contact form to see if they'd be interested in your article.
I would suggest contacting them about something else first, however. Maybe establish some sort of relationship if possible. That will give you a better chance of getting your article published there.
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