Thanks guys, it has been fascinating how you have been able to arrive at a coherent picture as to what is happening. I have tested the theory on my site where only the index page is mildly optimised and it has this title
Solo Celtic Harp Music - Alison Vardy, Celtic Harpist
My file structure is all keywords because that was the easiest and most discernable way to remember them
The rest of the site is not optimised for key phrases except for titles
As far as I can ascertain the most valuable google keyphrases are (in order of declining adwords value)
harp music 9999
Harp music -stupidsite 100
celtic harp 65
celtic harp -stupidsite 55
celtic harp music 15
celtic harp history -stupidsite 15
harp history 1
harp history -stupidsite 1
The majority of my other phrases are regional and have improved.
harp music occurred 4x in the first paragraph plus <h1> plus 2x further down
(I did not optimise this, believe me, I was optimising celtic harp /harpist)
celtic harp occurred 3x in para1 plus <h2> plus 4x lower down
celtic harp music 2x
harp history 1x
The highest cost and most competitive top 2 key phrases got filtered/downgraded.
Contrary to Jill's advice I have separated and smoothed these phrases on my index and have re-activated my adwords ads for them as I am expecting a better click thru in these new circumstances.
My pick is it is going to be the national commercial site owners who are going to get fleeced in this new regime. The boutiques will have to get more specific or wilt in the competition. Small fry like me are low budget and low profit to google
Edited by harpsound, 23 November 2003 - 01:39 AM.