7 replies to this topic

[2houndsdesign]

I am slowly building links with sites that sell similar (but not the same) products as mine. I have a question, though.

If one of my keywords is "abc" and I have a page on my website that explains "how abc works". I am trying as often as possible to use "abc" as my anchor text when I build links with other websites - does it hurt or help if I have some links point towards site.com/abc.htm and some just point towards site.com?

In other words, does google count my backlinks separately or do they see that they are all pointing to the same website, just a different page on the same website and count that towards my SERP for "abc".

(I am not worried about page rank, I haven't been trying to build PR at all and don't plan to...I am building good strong links and trying to improve my SERP)

[Jill]

does it hurt or help if I have some links point towards site.com/abc.htm and some just point towards site.com?

It's a good thing.

[Shane]

Search engines rank pages, not sites. So links to /abc.htm will not help your homepage rank any better (at least not directly), but they will help /abc.htm rank better.

[2houndsdesign]

Ok so long story short...if I am still trying to rank high for site.com then I should hold off on playing around with site.com/abc.htm?

I am still ranked at about 27 for my MAIN keyword...so until I get my main keyword where I want it to be, should I lay off getting links for site.com/abc.htm and concentrate my efforts on my index page first?

[davidfromraleigh]

I suggest that you keep building your links like you're doing, but at the same time don't lose focus on your home page if that's what you are trying to improve your rankings on. You obviously have some SEO techniques in place if you're 27. Build some links to your home page with the anchor text that's associated with your home page like you're doing with the other ones.

[davidfromraleigh]

Oh! In case my statement about links was misunderstood, I didn't mean that focusing on links for the home page would move that 27 up to page 1 anytime soon. There are other more important short term factors and you build links for the long haul.

[2houndsdesign]

Oh!  In case my statement about links was misunderstood, I didn't mean that focusing on links for the home page would move that 27 up to page 1 anytime soon.  There are other more important short term factors and you build links for the long haul.

Got it. I am still working on the actual page and I bought the copywriting duo so I am reading through that and I will be rewording once I finish reading but I am also building links as I go along - especially since some of the links take so long to show up (any day dmoz...any day!) so that I don't hit that wall and get stuck. I just wanted to make sure that I wasn't making a huge mistake by spreading my links too thin.

[Jill]

Ok so long story short...if I am still trying to rank high for site.com then I should hold off on playing around with site.com/abc.htm?

No, not at all. Aren't you optimizing /abc.htm for some focused keyword phrases as well?

You would want to optimize each page of your site for different keyword phrases. So building up links to different pages is also a good idea.