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Frustrated With Expectations
Posted 13 November 2003 - 03:44 PM
I work from home as an SEO for a company. My boss tells clients what a wonderful job I can do, shows them where they are now and how we can improve this, and then looks to me for an initial review of the site.
So, I do this, and I give my suggestions for the client's site, keyphrases that I think would work well, link campain suggestions, if I think they should also participate in PPC or paid inclusion, etc.
Now, since I am at home (actually in another state) I am not sure how this is shown to the client. One of my MAJOR complaints for almost all the sites is that they don't have enough copy. Some of them have only graphic homepages.
Then I get the approval to begin, BUT I am told they only want to target these x keywords (usually none of which I suggest), They don't want any copy on their home page, and they only want me to modify certain pages, not the entire site.
So, I complain, tell the boss I don't think they will get the results they want, and then I am told to do it anyway. So I do, and of course they don't get the results they want and then the boss turns to me and asks "so what can we do to improve their rankings??" "Well why isn't this site moving?"
Now I am not sure if the fault is mine for not being strong enough in my suggestions, if the client is just being stubborn, or if the boss is not telling them what I feel they should know.
This doesn't happen with all of them, mind you, some sites I have are doing really well, but for the ones that aren't I am getting the 3rd degree.
Ok, I feel better. I guess I just wanted to rant to people who can understand what I am talking about
Posted 13 November 2003 - 03:49 PM
The bottom line is that they're hiring you because you are supposed to know more than they do about SEO. You need to be confident enough in your SEO abilities to make sure that you are allowed to do what needs to be done in order to get high rankings.
If the boss knows so much, then why did he hire you to begin with and why isn't he just doing it himself?
If they make you do it their way, then be sure to say, sure we can do it that way, but don't be surprised when it doesn't work.
Posted 13 November 2003 - 04:00 PM
Assign things scores. On a scale of 1 to 10, doing this particular thing is a 7; without it, your rankings will improve but not as far as the first page. Etc., etc., etc.
It certainly couldn't hurt to present the information in a more organized, more authoritative, and more solid format. With, in writing, your explanations that unless this thing is done as you suggest, high rankings will NOT be achieved.
If you're even-handed and rational about it, how can it hurt?
Posted 13 November 2003 - 04:43 PM
I see it happen all the time. What really vexes me is when they terminate their campaigns because "they aren't seeing the results they thought they would" and in fact you have had your hands tied by bureaucracy, red tape and often times ignorance.
All I can say to you is to save all correspondence so that when they come back and cry, you can say, "I told you so!"
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