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Posted 13 November 2003 - 01:45 PM
In light of the fascinating "Subcontracting" thread on this board, I thought I would put the question on its ear and present it to some of the other folks here:
What are some of the best strategies for subcontracting yourself to SEO, designers, copywriters, etc.?
I will use myself as an example: I currently work for a company and handle all of its internet marketing: SEO, copywriting, design, development, marketing strategy, application development, database integration, etc. You name it, I have probably either done it or written out a report on how to do it.
Now that I am trying to "reach out" and trying to find freelance/consulting opportunities to use my experience, I was thinking that it might be best to start out as a subcontractor and build up my experience in fields that I am not so strong in. Does anyone have any suggestions on how one can go about finding subcontracting opportunities?
Posted 13 November 2003 - 02:54 PM
I'm not suggesting you come out and advertise yourself, but just that you make use of the community here to start building relationships.
Posted 13 November 2003 - 04:05 PM
A lot of that is luck, though. I've been working on developing other strategies to develop leads as well, and I'll try to write them up at some point.
Certainly couldn't hurt to pick your favorite specialty and approach some SEO / Webmaster generalists to ask them if they need anything outsourced-- though you'd have to be very careful not to spam them or annoy them. There are some professionals out there who have pretty poor copy on their sites, for example... Yes, their SEO is fabulous, and the copy's not actively driving anyone away, but it's wooden and uncompelling. Etcetera, etcetera.
Same goes for SEO's who don't design well, or who simply have graphics skills that are lacking...
It's just a question of picking a specialty, or deciding to set up shop as a generalist. (It's also a possibility to look around for specialists who might want to align themselves with a generalist. I'm sure there are those out there as well!)
Have you browsed through the whole Running A Small Business forum? There is a whole load of stuff in there. And some of it's even helpful!
Posted 13 November 2003 - 04:10 PM
That's a guideline to use when asking around. I just thought that might be helpful too.
Posted 13 November 2003 - 04:18 PM
The important thing, whatever your intentions may be, is to make posts part of the learning experience for everyone who might be interested. So a good question is like the one you asked: "What are some of the best strategies for subcontracting yourself to SEO, designers, copywriters, etc.?" A bad one would be "who wants to send some work my way?"
Posted 13 November 2003 - 04:21 PM
The important thing, whatever your intentions may be, is to make posts part of the learning experience for everyone who might be interested.
Posted 18 November 2003 - 09:57 PM
Anytime I'm in the public at all, I keep that in mind. Last night we had a going away party for a girl at work. I've been looking for a developer, and she brought a developer friend to meet me. We chatted, winds up she's well-known around here and really good at it! Now she's going to do some projects for me.
Posted 19 November 2003 - 09:06 AM
I've been finding opportunities like that all over the place as I learn about networking and its arts and sciences. It's actually... kind of fun.
Posted 30 December 2003 - 10:28 PM
I agree that forums and newsgroups are great places to network. I landed my last full-time job was as a direct request for employment on a web developer newsgroup.
Aside from community resources, I have found a few SEO opportunities on Monster.com, Dice.com, and other job boards. Thankfully, most of them allow telecommuting so I just enter "SEO" to see what pops up.
Another idea could there be a board here dedicated to members posting their sites and/or qualifications for those currently looking for jobs?
Posted 31 December 2003 - 11:16 PM
Start out by sending a cover letter that includes some testimonials along with verifiable results, then follow up with a phone call and ask to meet with their sales person.
If you give the sales person an additional product to sell along with a web site design/redesign or as a follow up offering to an existing web site, it means more commission for them. You are likely to find an ally if you can convince them of the value.
Even firms who offer SEO in-house sometimes book more work than they can handle- offer your services as a pressure-relief valve when they are overloaded.
Welcome Mida - we've talked about that but really feel that your profile should contain that information. Most people here are active web professionals and the best way to hire someone (through a forum) is to check out their profile if you get a good feeling from their posts.
I am working on some custom fields for the profile that would allow you to sort our member list by specialty- SEO, PPC, Copywriting, Usability, etc. Thanks for the reminder- I need to bump that little task up on the to-do list.
Posted 01 January 2004 - 06:01 PM
In fact, your testimonials gave me another related idea for my web design site, I need to ask my list of regular clients to write up a few sentences so I can add them to my site.
I'll have to look into the next largest city, San Diego, for firms big enough to have SEO. The local designers are more like "We'll make you a rockin site for $99) -ugh.
Posted 01 January 2004 - 07:24 PM
I think Karon just gave you the same advice in another thread, but I agree with her that local clients can really be time-wasters. They are typically small, with small budgets and nervous about every dime they spend. They can be the hardest to convince and make happy because they want to see ROI from their investment right away.
Do check out San Diego firms- I bet there are some decent sized firms there who need your services.
Posted 01 January 2004 - 08:37 PM
Gee, Scottie if I land this, I owe you a bottle of Champagne
Posted 01 January 2004 - 11:53 PM
Good luck, Shelley!
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