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Optimizing When You Can't Change Article Text
Posted 13 November 2003 - 12:13 PM
So what are folks like me supposed to do to optimize those pages for the Web when changing even one single word of the article itself is out of the question?
Posted 13 November 2003 - 12:19 PM
Posted 13 November 2003 - 12:21 PM
Posted 13 November 2003 - 12:23 PM
Oh, and welcome to the forum!
<added - I see haystack beat me to the punch... >
Posted 13 November 2003 - 12:39 PM
Posted 13 November 2003 - 01:01 PM
I already mentioned this in an email to David, but my feelings were that he could simply optimize for the naturally occurring keyword phrases within his articles and worry about choosing his own keyword phrases on other pages of his site.
Posted 14 November 2003 - 10:05 AM
You can do the links, summaries, optimize information on how you came to get the project, optimize text about how the article was received or lots of other information that those who would hire a freelancer might want to know.
Cline is right in saying that maybe those pages don't need to be optimized. Other pages could do the work of getting high SE rankings.
You could also optimize a directory-style page. (Look at this oneon my site.) Give titles (which would have to remain the same) and then create one or two sentence descriptions.
Not only does that make for good usability, but it also gives you room to get your keywords in.
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