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Is Seo Alone Enough For A Career
Posted 24 December 2005 - 04:28 AM
I have been working in this field for nearly three years. A company recruited me and some others and we were given some basic training and put to the task of seo for new site. At present this is the third company I am working with. I dont do freelance projs so the projs given to me is all the experience I gain. So it looks like I have not more than 6 - 8 potential projs and in some cases the websites have been either closed or have been redesigned spoiling all my seo efforts in it.
In such a scenario, I just ask myself whether SEO alone is sufficient to gain a living for me. Or like I should learn something related like designing, web programming etc. I have once gone to interview where they told that pure seo alone is insufficient and that you have to learn the web design part also. As of now since my experience is in only seo and work as seo analyst in a firm I am confused whether I should rely on this alone or go in for other related/unrelated areas. I am masters in computers applications so I have basic programming and html knowledge.
Any advice please?
Posted 24 December 2005 - 09:24 AM
Posted 24 December 2005 - 10:11 AM
But if you want to be a successful SEO, keep reading! Be updated on almost every aspect of SEO. You need to regulary visit the forums like this one.
Its through these platforms that you will learn that some guys earn only through SEO!
If you exhibit your expertise, they could pick you up!
Posted 24 December 2005 - 11:52 AM
I'm constantly running into problems with server configurations, for example. Bad robots.txt, DNS settings, redirects, etc. So you need server knowledge.
I'm also constantly being asked if a script is spider friendly. That's pretty easy to tell, but if it isn't then I get asked how to fix it. Some scripting knowledge (or at least a library of snippets) is needed.
Also, if you don't understand HTML code, it's often really hard to figure out what is wrong with a page that isn't displaying properly. I've had issues where the server includes where the issue, but unless you looked at and understood the code, there would have been no way to figure out what was happening.
Yes, you can only do SEO, but IMO being a one trick pony isn't the best career plan, unless you are really, really good.
I only do SEO, but I also know the basics of scripting, database design, HTML, server configuration, etc. I might not be an expert in all those fields, but I know enough to fix/advise on most problems, and I know when to call an expert. IMO, you need at least that level of knowledge, honestly.
If all you did was a single trick, like cloaking or keyword research, then you could only know a specific area, but organic SEO is about making the SITE the best it can be, not the SEO, which means you are best served by knowing how to make a site great, as well as being great at the SEO-specific stuff.
Posted 24 December 2005 - 12:02 PM
Posted 24 December 2005 - 12:03 PM
But I still recommend becoming conversant in other web related technologies - it makes you a better SEO, honest.
<added> Yeah - like Raphael said!
Posted 24 December 2005 - 07:18 PM
Posted 25 December 2005 - 10:28 AM
If you're optimising, it is not a technical trick; you will need to understand your clients goals (and even help him to define them in many cases). In a lot of projects the main people you talk with, will be of marketing origin, and you will need to talk their language.
(If SEO was purely technical a program could do the trick as well.)
Posted 25 December 2005 - 11:52 PM
Posted 25 December 2005 - 11:58 PM
Posted 27 December 2005 - 09:13 AM
There aren't too many courses that could really give you the information you would need. However, our twice a year High Rankings® Seminar would probably be extremely helpful to you. Next one will probably be in March some time.
Posted 09 January 2006 - 11:13 AM
I agree that a one trick pony won't get you far and I would even go so far to say that SEO is moving very fast making some aspects obsolete within months. That said, your specialty may disappear from the "important" list at any time.
Posted 09 January 2006 - 11:20 AM
Posted 09 January 2006 - 11:37 AM
Correct! It's about marketing! The website at the #1 spot that happens to look like a $1/hour web designer built it will not get nearly as many inquiries as a professional designed site at the #2 spot.
Posted 09 January 2006 - 01:22 PM
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