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Search Engines Downunder
Posted 13 November 2003 - 12:59 AM
I've done quite a few searches on Google and I can't locate any recent (2003) information about what market share the different search engines have in Australia.
I use Search Engine Watch to find various search engine statistics for other countries, but it doesn't have any information that is specific to Australia - well none that I can find anyway...
Does anyone know a reliable resource that provides this information?
Thanks for your help.
Posted 13 November 2003 - 02:33 AM
Haven't got an official documentation, but from my experience and from what I know based on experiences of some SEO firms in Oz that I am in touch with, it is:
Note these are true for the average website. If you need to promote a site in a niche market, say Food Packaging, then you might not get too much business from the above three. You may benefit a lot more from going to industry-related portals (e.g. PackWorld.com).
Another note, NineMSN is big in Australia since a lot of Aussies like to watch TV and NineMsn is big in advertising various things on TV (as well as other offline channels). For example - the popular Australia Idle TV Show has got a website, hosted on NineMSN.com (since it does show on channel 9) and that website is advertised at the end of each show (which means lots of traffic).
Hope that helps.
Posted 13 November 2003 - 05:47 PM
Thanks - that helps to confirm what I had thought. Yes, NineMSN sure seems to be a big player in Autralia.
By the way, are you supporting Guy or Shannon to win Australian idol??
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