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Linked Images Without Alt Attributes
Posted 12 November 2003 - 10:02 AM
Does anyone have an opinion, just from an SEO standpoint and without any usability questions, of whether having an alt attribute increases the weight of an image link? Does the absence of any alt text lessen the value of the link?
I ask because I was reading through a thread about a site with no PR and (obviously) no backlinks showing in Google. I did a check on the site's backlinks in ATW and I came across this page. It has a toolbar PR of 5, the cache appears to match the current version of the page, and it has an image link to the site in question, but the image has no alt attribute.
Now, it's possible that the site in question is being penalized (that's certainly what appears to be going on based on what the site's owner wrote) and that's the only reason G isn't reporting this link, but it's got me wondering if alt text affects the way Google views an image link.
Posted 12 November 2003 - 10:31 AM
Posted 12 November 2003 - 10:39 AM
Google indexed the ALT tag, but doesn't seem to give much, if any, weight to this copy. However, they do seem to give it some weight as anchor text in links. This shouldn't have any effect on the level of PR passed through.
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