That's all. It's a very old debate in these circles.
Quite true John.
It really comes down to a difference in business philosophy. That being, do you want to build something that stands a chance of giving you long-term profits and success, or do you want to go for the quick score.
In the Real World the choice basically equates to starting a brick and mortar business and working hard to get it noticed v. running some sort of scam where the payer doesn't get real value for their purchase, but the business owner knows they can get away with it for a year or so before the walls come tumbling down around them. The difference being that in the Real World people tend to go to jail for such actions.
Out here on the Web the offender simply gets booted from the engines and has to start all over again with a new domain. The smart folks using this type of tactic usually already have another 10 or 100 or 1,000 domains "in progress" because they know each income producing domain is eventually going to be dropped. Hence Scottie's reference to Churn-and-Burn artists.
I know plenty of people who make a pretty decent living fooling the engines and their users. But even they'll tell you that it's getting harder and harder for them these days because the engines are getting smarter and more proactive. It's much more difficult than it was even a few years ago because the highs don't last as long or start as soon. They're constantly having to come up with new business plans since they have no choice other than to chase the algo because of the business philosophy they've chosen.
There are lots
of forums and tons of sites out there that provide information on how to do this sort of thing.
Here at HR we simply adhere to and promote the other business philosophy. A more sane approach for someone who is looking to build a solid business. Build it good, work smart, think outside the box and realize that nothing happens over night. In other words, build your business with a sound foundation and it'll pay the bills for years to come without any special effort on your part and without having to chase algo's.
This approach can also be quite lucrative, as many of us can attest.