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Posted 08 December 2005 - 09:35 AM
My company has been featured in numerous trade magzines in the last few months and would like to create a press release stating how popular our products are becoming, etc etc.
Are there any guidelines to creating a press release, or is it pretty much open to however creative you are with your marketing writing skills?
Posted 08 December 2005 - 12:24 PM
Read some, note the ones you liked, then look into why you liked them.
WHO WHAT WHEN WHERE WHY AND HOW still apply. The Who what why and how are the most important to me.
Who is this product / service for? What does it do for them? Why should they get it, how to go about getting it.
300 to 500 words total.
Posted 08 December 2005 - 12:30 PM
Press releases are supposed to advise people (usually people in the media who make decisions about what to report to their audiences) about significant events.
A press release is supposed to briefly tell the media:
Who is making news
What the news is
Where the news is being made
When the news-worthy event happens
Why it's a news-worthy event
and How to contact the news-maker or representative for further information
Press releases are NOT supposed to be telling people how great you are, how proud you are, how happy you are, how excited you are, etc., etc.
A professionally written press release just gets to the point:
Houston, TX -- December 8, 2004 -- Michael Martinez, well-known pontificator and blow-hard know-it-all, has published another quick tutorial on press release writing at the HighRankings.com forums.
Michael, no professional media specialist, has nonetheless worked closely with publicists through the years and has written a number of successful press releases himself. Just recently, he sent out a quick announcement to local Houston media about an upcoming event. At least one television station responded and set up an interview with the event organizer.
"Press releases are supposed to be informative," Michael says. "They are not proclamations of pride. They need to emphasize what is important and explain why it is important to a particular audience."
Webmasters around the world need to generate interest in their Web sites. One method many business Webmasters turn to is the issuing of press releases. But a press release, Martinez emphasizes, needs to be meaningful and relevant. "News is event-driven, and it is timely and seasonal. You only have so much time to get the word out," Martinez notes. "A press release is supposed to be just a quick word to the wise."
For more information, contact Michael or other concerned parties at the HighRankings.Com forum.
Posted 09 December 2005 - 05:29 AM
Mike, your press release put things in perspective for me, thanks.
Posted 14 December 2005 - 04:26 PM
You know that Google doesn't give credit for links from press releases right? Now if an editor picks up your story and decides to link to you thats different.
I think the fact that you are using a press release for link building in the first place is considered spam, anyway you look at it. That's not and should never be the reason to put out a press release.
If you have something newsworthy that people want to hear about then put out a press release, but don't put one out just for link building purposes.
Posted 14 December 2005 - 05:08 PM
http://www.mattcutts...le-in-newsweek/ (I hope I'm allowed to link in here)
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