Maybe your markets aren't the type that people buy from based on traffic, like a site that primarily sells advertising. I wouldn't expect anyone to choose Alexa as a way they found a site. And I would not expect people to care about how much traffic a site gets when making a retail purchase. I'm not sure what markets you are talking about, but I would expect they don't represent every market. What you find works/doesn't work for any particular market doesn't necessarily translate to every market.
Before I started my business, I considered myself an average websurfer. Didn't know anything about search engines, had never heard of Alexa. Yet, in my search for where I should place my ads, I came across alexa and used its data to help me decide where to do that. If I did it, I can assure you many other people are doing the same.
Unfortunately, the majority of surfers don't have a resource like Torka to get advice from (as I didn't) and do end up relying on statistics like Alexa.
Edited by wholland, 08 December 2005 - 02:03 AM.