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Ways To "shout It To The World"
Posted 02 December 2005 - 08:56 PM
I read your newsletter last night, and you responded to George that, "You need to figure out what your unique selling proposition (USP) is and shout it to the world."
In addition to getting my site ranked highly in the SE's, which will take time, I just want to confirm what "shout it to the world" means.
- Press Releases
- Links from relevant websites
- Ads in hard copy newspapers/magazines
- Ads on relevant websites
This is what you're talking about, right? Did I miss any?
Posted 02 December 2005 - 09:02 PM
[Moved this to publicity and PR forum]
Posted 06 December 2005 - 04:56 PM
and truly better than all the other ones that offer similar stuff to
what you offer. You need to figure out what your unique selling
proposition (USP) is and shout it to the world. This will garner you
more links than you'll even need for link pop. purposes. (Yeah, I
know that's hard and takes a lot of work. Such is life!)
Posted 06 December 2005 - 05:09 PM
Posted 07 December 2005 - 07:21 PM
Like Jill said:
"this will garner you more links than you'll even need for link pop. purposes."
You may need to put a press release and send emails to authortives in the industry of your product, after that you should let viral marketing take its course. Of course this only works if you truely do have that wonderful product, and this is actually one way to find out how good your product is.
I would say that these two fit more in the SEO category than the shout it to the world category:
- Links from relevant websites
Posted 08 December 2005 - 12:52 PM
Posted 08 December 2005 - 02:27 PM
But in order for the e-mail to succeed, it has to be opened and read first. And I know that, for myself, I tend to delete pretty much every e-mail I get for which I don't know the source. Without reading them. So unless it's got an exceptionally intriguing subject line or I'm expecting to be getting an e-mail from the sender, I'm probably never going to read the carefully crafted, personalized link request contained therein, much less respond.
I know that at least one member here has had fairly impressive results by sending handwritten cards through the postal mail rather than e-mails. It just seems to me that this kind of approach is unusual, potentially attention-getting (in a good way), and even more personal than a "personalized" email. Not to mention that it demonstrates the requester has some level of commitment to his/her business and is willing to invest both time and money in growing it. Those are the kinds of people I'm more likely to wish to associate with my site.
That, or something similar, might be something to consider trying?
Posted 08 December 2005 - 03:22 PM
An inexpensive, timely premium along with the note is also attention-getting. I got a pocket planner this week from someone, along with a personal, hand-written sticky note thanking me for writing informative articles. He enclosed a business card and his Website logo/URL was on the planner.
It's VERY hard to get my attention, but that did. I went to his Website and in the future may use his services or refer people to his site as a possible resource.
Posted 08 December 2005 - 04:48 PM
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