12 replies to this topic

[jedstump]

Hello Everyone

I have had top rankings for my main keywords for a good year or so now. What concerns me is the fact that I want to add the many other products that I have access to but do not want to spread the theme of my web site to become too general.

The theme I currently want and believe I am creating is for a certain type of work wear made of Nomex fabric. Now this "Nomex" is a flame resistant fabric used by petrochemical and utility industries.

I would like to add many more clothing products which are related in that they are designed as either uniforms and/or protective clothing. They are however not made of the Nomex material. I do not want in any way to take away from the "Nomex" theme.

Do you think by bringing on these other clothing lines may take away from the "Nomex" theme of my web site?
Does the theme of the web site really come into the picture or is it that each web page is individually ranked according to that individual page's theme?


As always your views are appreciated.


Terry

[chrishirst]

There is no such thing as a "theme" to a site where the SEs are concerned, and each page is a separate entity.

[microbe]

There is no such thing as a "theme" to a site where the SEs are concerned, and each page is a separate entity.

Clustering?

[chrishirst]

The clustering engines work on individual documents/pages not the entire site as a single entity.

[Jill]

I agree completely with Chris. You can have as many different topics on your site as you wish. It's not at all a problem.

[jedstump]

Thank you for the response you guys.

I would assume then that there is not any more weight given to the home page?


Terry

[Randy]

Well, it really depends Terry.

Generally speaking the home page of most sites will carry a bit more inherent weight, but this is based soley upon links pointing to it. For most sites the home page is going to have significantly more links pointing toward it than any other page on the site. So in this sense it will normally carry more weight.

This doesn't have to always be the case though. I've got a few sites in fact where an interior page has as much if not more inherent weight than the home page of the site does. I typically see this when you offer something for free, and you get a large cross section of people who link to the free stuff but not the home page.

[Jill]

I would assume then that there is not any more weight given to the home page?

I'm not sure how you made that leap from us saying that the engines don't use themes.

Where do you see the connection?

Home pages almost always are given more weight because they are linked to more often.

[Catz]

Do you think by bringing on these other clothing lines may take away from the "Nomex" theme of my web site?
Does the theme of the web site really come into the picture or is it that each web page is individually ranked according to that individual page's theme?

Bringing on other clothing lines should not take away from your focus on "Nomex" if you simply create more pages for the other clothing you are interested in promoting and link to them from the home page and/or your site map.

Each web page is individually ranked according to it's content, so if you have internal pages dedicated to the other clothing you would like to promote, these pages will be found when the search engine spiders come back to your site.

They will take a look at the home page and the pages you already have online regarding the "Nomex" flame resistant clothing, and they will also find the new pages you have added.

As long as you don't overload your original pages with content about the new products (watering down your keyphrases), these new pages will not take away from the original phrases you were focusing on, your "Nomex" theme mentioned earlier. It's more of a page focus than a site theme, especially as you add new products.

If the search engines find your pages index worthy, they will begin to show up in the SERP's for the terms related to the new clothing. If you can get some links into those internal pages rather than having all links go to the home page, this will help you even more.

[CurveBall]

Well, it really depends Terry.

Generally speaking the home page of most sites will carry a bit more inherent weight, but this is based soley upon links pointing to it.  For most sites the home page is going to have significantly more links pointing toward it than any other page on the site.  So in this sense it will normally carry more weight.

This doesn't have to always be the case though.  I've got a few sites in fact where an interior page has as much if not more inherent weight than the home page of the site does.  I typically see this when you offer something for free, and you get a large cross section of people who link to the free stuff but not the home page.

What Google says is that a a significant change in the set of topics relating to a document may indicate the document has changed owners and previous ranking may not be reliable , further a spike in the number of topics could indicate spam...

[Jill]

What Google says is that a a significant change in the set of topics relating to a document may indicate the document has changed owners and previous ranking may not be reliable , further a spike in the number of topics could indicate spam...

What Google says where and when? Can you please point out where Google actually says this?

Thanks!

[chrishirst]

It's that patent again

read this bit several times (bolding mine)

significant change in the set of topics relating to a document may indicate the document has changed

document means page [b]NOT[/site]

And "set of topics" is GoogleSpeak for links.

[added]
Think about it logically using the most precious commodity of all. Common Sense!

Does ebay have a single topic ?
Does Amazon have a single topic?

Kelkoo, Dealtime and a host of others including every general directory on the face of the Internet

Has it made any difference to any of those ?
[/added]

Edited by chrishirst, 26 November 2005 - 08:39 PM.

[jedstump]

What I meant by jumping to the question about the Home page not having more weight Jill was just another thought I had concerning the theme of the web site originating from the Home page. If SE did indeed consider a site wide theme as such.

I see that is not the case.

Thank you.


Terry