Wow, they have no choice
but to rely on free search? Since when did having a website become the only choice for parents to earn income?
I'm a single mom of 3 small children... where do I sign up to get special treatment in the SERPs?
The problem is exactly that attitude- that people who are socially challenged in some way are entitled to special treatment. It's one of the reasons I can never get into the work-at-home-mom boards. Many of them think the primary reason their business should do well is because they need the money to support their kids. Their marketing focuses on "Buy from me because I'm a mom" as opposed to actually creating someone different and worth buying, regardless of if you are a mom or an old bachelor or a typing monkey. Sympathy is a very limited marketing angle.
Unfortunately, business is not welfare. Either you run a great business and you roll with the punches like every other business or you fail. Saying, "I shouldn't have to suffer the whims of Google because I'm a single parent" isn't constructive and it doesn't help anything. Finding ways to free that business from total reliance on search listings is a lot more practical and will pay off and support that person more than just whining about unfair it all is.
Feel free to flame me at will; I realize that won't be a popular statement. And for the record, I don't believe being a single mother of 3 entitles me to anything more than anyone else. I would never
expect my grocery and mortgage money to come from free search engine listings.
After all, Qwerty has 2 cats to support in the very expensive city of Boston... OWG has a family to support and Wales ain't cheap... Jill has a child in college... we all have our personal financial issues to handle. They have no bearing on whether or not our business is successful.
When I come across businesses built by people who are physically or mentally challenged, I am impressed at what they have accomplished and often it does make a difference as to whether I purchase or not- but it still doesn't mean they shouldn't have to deal with the same rules of search engines as the rest of us.