How come I rank MUCH better with a keyword phrase using quotes than without quotes. How do I counteract this?
Thanks all!
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Keyword Ranking With Quotes Vs. Without
Started by
smartmomma
, Nov 16 2005 03:14 PM
4 replies to this topic
#2
chrishirst
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Posted 16 November 2005 - 04:00 PM
Welcome to HR smartmomma 
because with quotes it becomes an EXACT search for the phrase, without it is a combination of word1 AND word2, word2 AND word1, word1 OR word2 and the results are delivered in order of relevance to those combinations NOT the phrase.
To combat; Improve the optimisation for both/all the words, not simply the phrase with words in that order.
This is the "over-optimising" bit where a phrase is concentrated on rather than using a "natural" flow of copy. Good SEO copywriters do this without even thinking about it BTW
because with quotes it becomes an EXACT search for the phrase, without it is a combination of word1 AND word2, word2 AND word1, word1 OR word2 and the results are delivered in order of relevance to those combinations NOT the phrase.
To combat; Improve the optimisation for both/all the words, not simply the phrase with words in that order.
This is the "over-optimising" bit where a phrase is concentrated on rather than using a "natural" flow of copy. Good SEO copywriters do this without even thinking about it BTW
#3
SearchRank
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HR 7
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Posted 16 November 2005 - 04:03 PM
When you use quotes, you are asking the engine to return a set of results with those two words together and in that order.
When searching for a phrase without quotes, the search engine will return results with those two words but not necessarily together, in any particular order and not necessarily with both words.
When searching for a phrase without quotes, the search engine will return results with those two words but not necessarily together, in any particular order and not necessarily with both words.
#4
Jill
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High Rankings Advisor
Posted 16 November 2005 - 04:04 PM
Welcome smartmomma! 
Along with what Chris said, the non-quoted version is going to be a lot more competitive and therefore harder to rank for.
You may wish to read our Tips for Newbies articles if you haven't already as there may be some things you can do to optimize better.
Good luck!
Jill
Along with what Chris said, the non-quoted version is going to be a lot more competitive and therefore harder to rank for.
You may wish to read our Tips for Newbies articles if you haven't already as there may be some things you can do to optimize better.
Good luck!
Jill
#5
smartmomma
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HR 1
Posted 16 November 2005 - 04:09 PM
Oh, okay, I'll try writing a bit more naturally then. Thanks for all the advice!
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