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Keyword Ranking With Quotes Vs. Without
Posted 16 November 2005 - 03:14 PM
Posted 16 November 2005 - 04:00 PM
because with quotes it becomes an EXACT search for the phrase, without it is a combination of word1 AND word2, word2 AND word1, word1 OR word2 and the results are delivered in order of relevance to those combinations NOT the phrase.
To combat; Improve the optimisation for both/all the words, not simply the phrase with words in that order.
This is the "over-optimising" bit where a phrase is concentrated on rather than using a "natural" flow of copy. Good SEO copywriters do this without even thinking about it BTW
Posted 16 November 2005 - 04:03 PM
When searching for a phrase without quotes, the search engine will return results with those two words but not necessarily together, in any particular order and not necessarily with both words.
Posted 16 November 2005 - 04:04 PM
Along with what Chris said, the non-quoted version is going to be a lot more competitive and therefore harder to rank for.
You may wish to read our Tips for Newbies articles if you haven't already as there may be some things you can do to optimize better.
Posted 16 November 2005 - 04:09 PM
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