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Inbound Links From Yahoo And Msn Groups


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6 replies to this topic

#1 abernhardt

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Posted 07 November 2005 - 07:26 PM

Do inbound links from yahoo groups and msn groups help link popularity and help search engine placement? I work for an automotive accessory company so I think placing our link in group links pages could bring traffic from their groups, but would it improve our link popularity?

We have gathered relevant reciprocal links and are also involved with many affiliate sites which also bring inbound links. This would be an effort to reach our heavy users/enthusiasts and also help by developing more inbound links to our site. I am just not so sure that the search engines would pick up these links since most group pages have a zero Google page rank and are a few pages deep from the yahoo home page.

Could posting links in groups possibly hurt our popularity since they would be on low ranked sites?

Please lend me some insight, I have been reading these forums for a while and am very glad to have a hand in it.

Thanks,
Andrew


thinking.gif

#2 Jill

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Posted 07 November 2005 - 07:50 PM

Welcome Andrew! bye1.gif

I think we had a thread on this recently, but I can't seem to find it. A Google Site Search for Google Groups shows that the pages are indeed getting indexed.

#3 abernhardt

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Posted 07 November 2005 - 08:02 PM

I see, so they are indexing their own groups as well as over a million of the automotive groups, Google search for yahoo groups.

With the link page still a page or two deep, does this mean these links could help, as long as they are on relevant auto groups and have proper link text and descriptions. They would be purely inbound links as well.

Andrew

#4 Jill

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Posted 07 November 2005 - 09:49 PM

Depends what you mean by help, but they probably count towards link popularity to some extent.

#5 Michael Martinez

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Posted 08 November 2005 - 01:50 AM

Google was indexing that content back when it was still a separate service called Dejanews. Now that the content is incorporated into Google's system, they actually index it less in the primary search results because they have the dedicated groups search.

That is, like the dedicated news search, dedicated image search, etc., the groups search is a secondary index intended to relieve the main index of some of the burden of dealing with that specific type of content.

In the final analysis, Google seems to treat any unpenalized, unfiltered Web document as a Web document. Hence, each page in Google Groups has its own place somewhere in the database and it is considered part of the entire document collection.

There have been some curious comments from Google employees over the past year regarding Yahoo!'s claim to have indexed X billion pages. I infer that Google may have been intentionally de-emphasizing the Google Groups content in their aggregate totals, but I have never seen any indication that the links embedded in that content were not being crawled.

Quite the contrary, I have occasionally concluded that Google found certain pages for the main index because of links in news group postings. The news group articles, once archived on the Web, become Web documents. Once they become Web documents, they are fair game for crawling.

It may be that, now Google controls the archive, they don't have to crawl it because they build the index into their database directly. That may mean that, whereas a few years ago you could post a link to a news group, have it indexed in Dejanews, and Google might crawl it, Google may not crawl the content now.

I haven't tested Google's algorithmic interest in the news groups in at least a couple of years. However, an open-ended search of Google Groups from the main index produces only a few million results, many of which are not cached.

I infer from that simple test that Google has indeed stopped crawling the archive.

#6 Michael Martinez

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Posted 08 November 2005 - 01:58 AM

Got sidetracked. Google does crawl Yahoo! Groups, by the way. I've been using Google to search Yahoo! Groups archives' for years.

An open-ended search of Yahoo! Groups on Google produces 11 million results. This is probably much lower than the actual content on Yahoo! Groups, but many of the groups are private and therefore cannot be crawled.

I've found a few references to one of my domain URLs in Google's index of Yahoo! Groups.

I have also found some of the Yahoo! Groups links pages in Google results. Yahoo! Groups is a valid if not entirely consistent source of links, in my opinion. I would not rely solely on Yahoo! Groups for linkage.

MSN Groups seems to be similarly partially indexed on Google, no doubt because of the many privacy features that group operators take advantage of.

I would say that for either service, if you are required to join the group in order to read its archive, then you probably will not find its discussions or links pages indexed by Google. You may find some uncached listings due to inbound linkage.

#7 abernhardt

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Posted 08 November 2005 - 12:22 PM

Michael,

Thanks so much! That seems like the clearest insight that i can receive with this issue. I didn't take into account that a lot of the Yahoo! groups do have privacy and require passwords to enter, so those wouldn't be crawled. A few of our links came up in Google search, mostly due to contacting their moderators to give a promotional offer to their group which is permanently posted on the home page of the group.

Hopefully others can learn from this, thanks again!

Andrew




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