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Beyond Reciprocal Linking
Posted 06 November 2005 - 12:48 PM
Beyond paying for links and directories, what are some of the ways you have found success in getting one-way links to your sites from related sites? Anyone had much success simply asking for them? I would guess that has a lot to do with the nature of your site (commercial or informational) and, of course, the quality of the content. I'm looking for any ideas along these lines as I try to get away from such a heavy reliance on recip links.
Posted 06 November 2005 - 01:08 PM
I've had a lot of success with one-way links.
What I do is create a list of authoritative websites that are in the same niche as my own site, and compile a physical mailing address list. You can find this information from websites like whois.sc.
I buy some nice note-cards, and in ink, I write them a short note. Basic form usually is a quick introduction, an honest compliment on something I like on their website, and then a mention of how their site visitors might benefit from the content found on my website.
Keep it short, polite, and to the point.
I get a lot of positive responses from this method. It seems to work a lot better then a cold mass e-mailing asking for something. It's more work, but I think it's worth it.
I also try to touch on some key "selling points". As my site is in education, I make reference to the fact that I am a student. As I live in a place some might consider "exotic", I too include that in the message, as well as mirror that in the choice of note-card I purchase.
I've also had success in large postcard mailings to people that interact with my target audience. (ie, certain types of teachers). This is less personal, be can also be efficient. On the postcard I have an eye-catching graphic on the front, then an introduction of my website on the back, in addition to a well worded request for a link on their department/school website.
Posted 06 November 2005 - 04:02 PM
In the meantime, enjoy it while it lasts, because with the Web, nothing seems to last for long.
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