OK Jill,...
If I understand your position on this one, ... you mean something like the following:
"having recipricol links does not help in link popularity. So there is no reason to cultivatge them. All the talk on link backs is a waste.
And that link popularity (page rank derivititve) does not improve ones search score results is also a waste of time?"
Maybe I didn't get that right, but I think it is my takeaway from your comments.
I am not suggesting that link popularity is a replacement for page optimiation, but that once a page is optimized it still seems to not show high in results without link popularity either to that page or to the site - or something like that (in google anyway). ough,... my head is beginning to hurt again..
And, no Scottie, I don't have 1,000 site to link to

, just wondering if there is some threashold trigger point that should be avoided. I have heard this from a big time SEO company friend.
thanks...