Are you a Google Analytics enthusiast?
More SEO Content
Seeing Which Incoming Links Help Rankings
Posted 01 November 2005 - 07:35 PM
Of course the most important number is the actual traffic we see in the log files (and if possible using analytics to see if that traffic is converting), however it can be a real help to know which links are likely to be helping improve rankings to check on them periodically, help decide if it's worth continiuing to pay for a listing in a directory, etc
Posted 01 November 2005 - 08:43 PM
There are some tools out there that try to give you a feel for this that are based upon pure analytics, however any and all of them need to be taken with a huge dose of salt. I say that having developed one myself.
Posted 01 November 2005 - 10:31 PM
There you. For me, I think the most obvious way to know if a certain link is helpful to you is that if they are sending traffic to your site, and that these traffic would eventually, buy your service. As for improving the rankings, there is no real gauge as Randy said.
Something caught my attention though. Is it really worth it to pay for a listing in a directory? IMO, it may be better to focus on getting natural links. I am guessing that the reason you payed to be listed in these directories are to increase your PR, and prolly your SE ranking as well. Is the cost of listing to them less than what you are earning through them?
Posted 02 November 2005 - 02:45 AM
To me having to list my site is more of URL link exposure, increased chances of traffic rather than PR, honestly. Unlike PPC campaigns, that link can be clicked many times without having to pay Y! or G for every clickthrough.
And listing is free for DMOZ. Yahoo! is a bit expensive but I still see some benefit paying $299 a year as our client was willing to pay for that amount.
Posted 02 November 2005 - 06:25 AM
Posted 02 November 2005 - 08:31 AM
I have a client that is listed on the ThomasNet. There’s about 40 links from it to their site. I see 4-5 of these links in the current Google backlinks list (I know, out of date and incomplete, but we think it’s an indication of importance to Google). Some of the links are also listed in the links to the Site reported by Alex, which is another indicator.
The client is paying $2,000 a year to be in the directory. It brings traffic, but they feel it’s not quite paying off on it’s own. However if by canceling the Thomasnet listing they loose rankings (and they have some important page one listings) they may find it was worth keeping the listing.
Looking at the Google baclinks and Alexa links there aren’t that many other incoming links (there’s also some internal linking in the Goggle Backlinks). We have many more incoming links reported in Yahoo’s backlinks and continue to work on getting more quality incoming links.
As far as the Yahoo Directory I believe there are times when it’s worth the $300. Especially for a new site (you can always stop renewing a year or two later). Also there are times, often with small sites, where we just can’t get enough quality sites to link to the site and a link from the Yahoo Directory seems to make a significant difference in Google rankings.
So here’s the tools we use to get an indication of important links to a site -
Of course traffic logs and analytics to see what’s converting is the most important metric.
Alexa’s “sites that link to a site” listing as we believe it does something similar to what Google and possibly other engines do, remove duplicates, etc,
Gooogle’s backlink listing
Yahoo’s backlink listing
Any other methods or tools that can help see which incoming links are likely consider important by the major engines?
Posted 02 November 2005 - 09:35 AM
Based on my experience with my e-commerce stores, my take on Yahoo's $299 annual fee is that it is a bargain! You can get up to six links from Yahoo Directory including Yahoo Canada, Yahoo UK, Yahoo India, Yahoo Australia,Yahoo New Zealand and Yahoo Singapore. Getting listed in the International directiories is not a given but it happpens most of the time.
I buy links all the time, but I am extremely judicious in the ones I purchase. Must be one way,be relevant, other links must be relevant as well, few outgoing links etc etc.. the criteria is very stringent. As expensive and time consuming as link building can be, getting a handfull of guaranteed links from "authoritative" sites is a bargain at $299 per year!
My two cents.
Edited by Robert813, 02 November 2005 - 09:54 AM.
Posted 02 November 2005 - 10:18 AM
If they have acquired natural inbound linkage, they should be okay. Google understands very well that Web content is not always static. They know that many links go away.
It's not all about links.
Posted 02 November 2005 - 10:41 AM
Posted 02 November 2005 - 10:46 AM
If they can tie $2,000 of profit to customers who came to their site through those links, then the directory listings are definitely worth it. They're making more money with the listings than they would without them.
If they can't find nearly that much, then it might be time to take a hard look at what they're actually getting for that $2,000 -- maybe the brand awareness/visibility in a prominent directory is worth the price, maybe not, but it at least needs to be considered. Actual sales in the door isn't the only reason to keep a directory listing (neither is "PR" or link popularity or whatever...). Sometimes it's simply a matter of "all our competitors are in there and we have to be too or it will look odd."
If it's borderline, personally, I'd probably keep the links active on the theory that they probably did bring in at least a few customers that I might not have been able to directly trace to them (plus there's the intangible value of the visibility, which might be enough to tip the balance).
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users