4 replies to this topic

[ajeshnair]

I provide web design and development along with SEO services. I also am doing e mail marketing in order to get some enquiries. Web design prices changes according to the size of the website. How much can be charged for a web page in US$?....Is there any standard average price for a webpage in US$?

Thanks in advance...

[Farhan]

I don't think there's a ‘standard’ price for a custom website design. It hugely varies upon the designer/company. However, the number of hours involved in the total design process can be one way to calculate the price.

[OldWelshGuy]

Personally i keep well away from a price structure that includes per page pricing, the reason being that to design the website holistically for design, usability and SEO, you will need to up the page count, although not necessarily upping the content. With a page driven price structure the customer may start to think that you are upping page count to up the price, when we all know this is NOT the case.

I tend to arrange a brief meeting where this can be discussed, this however is not an option for you as you are trading from a distance, an idea might be to look back at work already carried out, count up such things as graphics, word count, pages seo work submission etc and give a bottom line. I would then take this website and make it a generic example along the lines of " this website was designed, planned and built by us, it included 12 pages 15 graphics, 3,000 words of text, domain name registration, page optimisation for speed/quality and Search engine submission, and would typically cost $xxxx. You could have one or two generic samples showing actual prices for past work, but without naming the customers involved.

At least that way the customer will know if you are in their ball park, and in my experience thats all they really want to know. If you have a customer who is buying on exact price, then he is probably going to be more trouble than the worth, as website conception and design is not an exact science.

I always go down the route of, please do not get hung up on the number of pages mr customer, as that is the wrong way to go. The way to build a good website is to gather together all the information needed to draw in customers, give them enough information to make a buying decision, and allow them to buy, then work out a page plan and page layout that will best sell your wares. Be this 3000, words with 10 images all crammed into a single page, or 3000 words and 10 images spread over 6 pages, the content is the same, the cost will vary only slightly,the results will vary enormously.

I find this works well as you will have explained to the customer the need for specific pages for SEO to work best, and when they can see the logic, then they grasp it with both hands. This is in the UK not the US however, but i really believe it would be the same the world over provided the reasoning behind pagination is laid out clearly.

The trick on pricing is to have a look at the competition, but price for yourself, All that matters is that you sell your services not your price, in your letter, sell your unique selling points, the reason why they should deal with yourself. If you can get them interested in you then the price, provided it is not too high, or too low, will become secondary.

[ajeshnair]

Oldwelsh.... Thank you so much for your reply.

As i am trading from long distance currently i am not in a position to target the end customer. I am mainly targeting the companies and consultants abroad who provide the similiar or vertical services like mine. I got good enquiries from email marketing.

But the interested parties are not coming back once i reveal my pricing structure. Different companies are having different pricing structure and cost. I need to charge per page.

ie, for

Static Web Page US$## per page
Dynamic Web Page US$## per page

SEO One time US$##
Monthly Manitenance US$##

Web Applications US$## per man hour


I am looking for a pricing structure which is convenient for me and for the partner company overseas.

Thanks in advance

[AnneA]

The trick on pricing is to have a look at the competition, but price for yourself, All that matters is that you sell your services not your price, in your letter, sell your unique selling points, the reason why they should deal with yourself. If you can get them interested in you then the price, provided it is not too high, or too low, will become secondary.

Thanks for this tip. It's so obvious, but I've never thought about it!

- Anne